Marketing Insights Free eZine

The End of Sales and Marketing as We Know it [video]

Sales people are avoided, marketing departments fill a void with hype or pretty pictures and the real power of influence has moved to people in the street. As buyers gain more power with better resources and rely less on marketing messages or sales people, what is the magic bullet for growing business?

Huthwaite brought together a world-renowned team to explain the changes in the market we have today, the importance of sales and marketing alignment, and how to focus on your buyer.

Topics: Marketing Sales

The ARUBA Marketing™ Checklist aka Getting a Yes

To hear a "yes, I will buy", everything must line up perfectly. To get the yes, here is your ARUBA Marketing™ checklist:

Potential buyers:

  • Are paying Attention
  • Find your message Relevant
  • Understand the message, language, product and service quickly.
  • Believe that it will benefit them
  • Believe enough to take Action - by buying and sharing. (and linking)

In short, the acronym to help you remember is ARUBA, where people not only vacation but also represents when people are most comfortable to move forward.  

Topics: Marketing Sales Marketing Plan Marketing Strategy Methodology

62 Sales Tips and Sales Quotes from Top Sales Experts

Wisdom from those who have blazed trails and worn a path is more valuable than gold.  Instead of starting with a blank slate, you can listen, learn and adapt the experience of those who have overcome the very same obstacles you are facing today.

Topics: Sales Quotes

How to Make a Pitch Presentation for a Get-Rich-Quick Program

When considering which method you use to make an impression on potential customers, you will remember that the basic psychology of humans has not changed.  What will astound or impress the average person is bigger and brighter and the bar is raised every year.  After watching the Mars landing live via the Internet, it is more difficult to impress. 

Making a sales presentation or pitch that will pursuade someone to buy is a simple formula and you have heard it so often, you may have it memorized.

It might go somthing like this:

Topics: Marketing Sales Marketing Plan Communication

Outbound Lead Development - Old School or New School

I’m from the old school, the place where you sent a letter of introduction, made a follow-up phone call, scheduled a meeting, and made a sales presentation that hopefully enabled you to close a sale. The new school doesn’t work that way. The new school is about social media, the use of technology, and in-the-know buyers. 

Topics: Sales Marketing Plan Selling Outbound Marketing