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B2B Websites Holiday Traffic Comparison

The slideshow below reviews the last 36 months from random websites to consider B2B website traffic trends.  Consider these as you answer "Does it matter?" or "Let's take it easy, no one cares".

Considerations:

The charts show 36 months of history. Some websites will only show what is available.

These charts are from B2B websites, and each company have a different level of engagement along with a unique marketing strategy.

All of the websites from this random selection use HubSpot. The reports are from the “Sources” tool inside the all-in-one marketing system.

Topics: Recommended Books Marketing Chart Marketing Trends

Improve Conversions by Using the Right Colors [infographic]

People are sensitive to colors and serious thought must go into color selection to improve conversions.  Researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

Anyone who relies on their own taste to create marketing materials, websites and landing pages are often frustrated. As traffic grows, no one responds with a "yes". Will changing a color make a difference?

Topics: Marketing Branding Recommended Books Graphics Conversion