Marketing Insights Free eZine

How To Implement Awesome Infographics Into A Small Business Marketing Plan

Pretty much everybody has seen infographics on social media sites or on a company’s website before. However, in the past, it was pretty much only large companies with considerable resources and time to collect data that were using and implement infographics effectively.

Today, even small businesses can create infographics, and they can be a huge boon to you overall social media presence. Infographics can help you create a viral marketing campaign and really get your content out there to users who will share it – something that’s very important for reaching new customers and your general target audience.

Topics: Marketing Graphics. Design Internet Marketing Inbound Marketing

Matt Cutts on Press Releases

After reviewing a few comments from Google's infamous Matt Cutts about press releases, sharing the results with you seemed the right thing to do.

The topic is more than just about press releases however since we are really interested in getting better authority and ranking on the Internet.  We are interested in how ranking is search engines is possible via press releases.  

Why this matters to me:  Understanding the ranking factors in search engines helps to solve the of lack of awareness.  It is unacceptable that entrepreneurs and small business owners who are AWESOME offline are not getting recognized in the same way online.  There are too many special companies which impact the community and offer value which are not getting found.  Can press releases be tool to improve ranking and SEO?

Topics: Press Release Link Building SEO Marketing Google

Consumers Say They’re Not into Personalized Marketing Messages

Once it becomes obvious that personalization has impact, creating software and automated tools to appear more personal just have to be built.  Since Facebook and Linkedin are large personal information farms, everyone is sure to receive new personal messages as if they are your next door neighbor.

It appears though that people are either smarter than that or they simply have little patience for shallow and insincere messages.

Marketing Charts article reviews the data in a recent study about how customers say "What ever" to personal messages.

Topics: Guerrilla Marketing Marketing Marketing Message Marketing Strategy

List of 64 Press Release Topic Ideas to Overcome Brain Fog

Press releases should be a part of any marketing plan.  Press release services come in many shapes and sizes from free to big money for distribution.  Before considering distributing a press release, it has to be written.  Stay aware of daily activities, plans and accomplishments... what are likely to be newsworthy.

Topics: Press Release Guerrilla Marketing Marketing

How to Make a Pitch Presentation for a Get-Rich-Quick Program

When considering which method you use to make an impression on potential customers, you will remember that the basic psychology of humans has not changed.  What will astound or impress the average person is bigger and brighter and the bar is raised every year.  After watching the Mars landing live via the Internet, it is more difficult to impress. 

Making a sales presentation or pitch that will pursuade someone to buy is a simple formula and you have heard it so often, you may have it memorized.

It might go somthing like this:

Topics: Marketing Sales Marketing Plan Communication

Mobile Marketing and Social Question: Narrowcast vs. Broadcast [infographic]

84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.

Topics: Marketing Mobile Marketing

Live TV on Top - Search Beats Email

A quick glance at the latest data from MarketingCharts.com may help you think more quickly your marketing budget.  Live TV viewing remains the first choice vs. DVD, Internet, smartphone or streaming via TV.  Along side this data you will note how search remains the method for traffic on top of email and social trails behind.

Topics: Statistics Online Marketing Marketing Email Marketing

How to Improve Marketing with Colors - Infographic

Study this infographic about how consumers respond to colors.  Understanding how people are influenced by colors may influence your next marketing campaign. 

There is a theory that genius companies have already done million dollar studies, just borrrow colors from them. Use the infographic about colors to double-check your decisions.

Topics: Marketing Graphics. Design Webdesign

Four Warm Weather Guerrilla Marketing Ideas for Small Business

Summer is fast approaching, and small business owners may be trying to come up with creative guerrilla marketing to promote their business.  WePrintQuick.com wants to share some relatively inexpensive ideas that you can use to promote your business and attract customer loyalty.

Topics: Marketing Guerrilla Marketing Ideas Direct Mail

How to Hire the Best Printer for Your Next Marketing Campaign

The decision to order printed material to represent your business in an effective marketing campaign is a big one with much thought and time involved.  Frequently asked questions include:

  • What printer should I choose? 
  • What should my budget be? 
  • How can I know that I am getting a professional product at a reasonable price? 
  • What kind of customer service should I expect to receive? 
  • What do terms such as "4 over", CMYK and proof mean? 

This column is intended to introduce new entrepreneurs, as well as those who haven’t ventured into the realm of professional printers, to concepts they should know and understand when attempting to enter into a printing relationship.

Topics: Marketing Direct Mail