Marketing Insights Free eZine

What is Your Churn Rate?

Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?  

It's easy to give up on people who have given up on you. Without an understanding of why they rejected you, it is difficult to improve. "Complaints" are the most valuable type of feedback but when they "walk away" or "unsubscribe", guessing is all you have.

Topics: Marketing Statistics Customer Service Analytics Conversion Ecommerce

Guide to Small Business Marketing Budgets

How much of a small business marketing budget is too much? Too little? Small business owners often are confused about whether their marketing efforts are a money pit or will grow their business. We explore small business marketing budgets, what business owners want, and where they're going.

Topics: Marketing Statistics Marketing Budget Marketing Plan

Where Marketing Money is Spent vs. Where Consumers Spend Their Time

More than likely there remains big opportunities with radio, TV, the Internet and mobile marketing.  People are spending more time in these areas but advertisers continue to be old school traditional advertisers.

Topics: Marketing Statistics Internet Marketing Marketing Research

What Types of Advertising Can be Purchased Online?

Online marketing ad spend exceeds print advertising.  Are you aware or ready for online to dominate?  Online advertising appears to be much easier since it only takes a few clicks to create an advertisement and another click shows the results in a matter of hours.  With simple processes in place to "order advertising", the Internet has too many curtains, yellow brick roads and, of course, wizards.  The Land of Oz has nothing on the Internet in regards to the imaginary which can be made to appear real.  It is much too easy to turn a great marketing plan into an empty checkbook by clicking on another online marketing campaign.

Topics: Marketing Statistics Online Marketing Advertising