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Guerrilla Marketing Checklist & PR to Start the Adventure of "Famous"

Here is a potential guerrilla marketing checklist to get you started in the adventure of becoming "famous".  Guerrilla marketing works 100% of the time if executed well.

To that end, if you are starting from scratch and are hoping to become "famous" but low on funds (and in a hurry), this outline might prove helpful.  It is based heavily on guerrilla marketing tactics with an inbound marketing mindset.

Topics: Press Release Guerrilla Marketing Ideas Marketing Plan Inbound Marketing Business Planning PR

20 Videos in 20 Days condensed into 20 Minutes - Alex Goldfayn

Waiting 20 days to watch 20 videos is too long to wait. Here you have all 20 wrapped together and watch them in 20 minutes. Marketing tips at their best from Alex Goldfayn.

Topics: Guerrilla Marketing Marketing Marketing Plan Training

The ARUBA Marketing™ Checklist aka Getting a Yes

To hear a "yes, I will buy", everything must line up perfectly. To get the yes, here is your ARUBA Marketing™ checklist:

Potential buyers:

  • Are paying Attention
  • Find your message Relevant
  • Understand the message, language, product and service quickly.
  • Believe that it will benefit them
  • Believe enough to take Action - by buying and sharing. (and linking)

In short, the acronym to help you remember is ARUBA, where people not only vacation but also represents when people are most comfortable to move forward.  

Topics: Marketing Sales Marketing Plan Marketing Strategy Methodology

The Most Trusted Media for News and Information [Chart]

Social media is NOT the most trusted resource for news and information.  

Traditional media and online search engines are the most trusted sources of general news and information around the world, according to the "2014 Edelman Trust Barometer."  The global survey found that 65% of "informed publics" trust traditional media (top-4 box on a 9-point scale), with an equal share trusting online search engines. Informed publics refer to college-educated adults aged 25-64 in the top quartile of household income for their respective age groups and who are significant media consumers. 

Topics: Statistics Marketing Marketing Plan Social Media Marketing Inbound Marketing

Guide to Small Business Marketing Budgets

How much of a small business marketing budget is too much? Too little? Small business owners often are confused about whether their marketing efforts are a money pit or will grow their business. We explore small business marketing budgets, what business owners want, and where they're going.

Topics: Marketing Statistics Marketing Budget Marketing Plan

How to Make a Pitch Presentation for a Get-Rich-Quick Program

When considering which method you use to make an impression on potential customers, you will remember that the basic psychology of humans has not changed.  What will astound or impress the average person is bigger and brighter and the bar is raised every year.  After watching the Mars landing live via the Internet, it is more difficult to impress. 

Making a sales presentation or pitch that will pursuade someone to buy is a simple formula and you have heard it so often, you may have it memorized.

It might go somthing like this:

Topics: Marketing Sales Marketing Plan Communication

Outbound Lead Development - Old School or New School

I’m from the old school, the place where you sent a letter of introduction, made a follow-up phone call, scheduled a meeting, and made a sales presentation that hopefully enabled you to close a sale. The new school doesn’t work that way. The new school is about social media, the use of technology, and in-the-know buyers. 

Topics: Sales Marketing Plan Selling Outbound Marketing

What is a Marketing Strategy?

A Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.  - Wikipedia

A Marketing Strategy is a strategy that integrates an organization's marketing goals into a cohesive whole. Ideally drawn from market research, it focuses on the ideal product mix to achieve maximum profit potential. The marketing strategy is set out in a marketing plan. - BusinessDictionary.com

A Marketing Strategy is the result of decisions being made about how a particular product or service will be promoted to its target customers. Marketing strategies are used to increase sales, launch new products and generally provide profit for a company. Strategies involve the construction and implementation of the marketing mix. The marketing mix, which is also known as the five Ps, refers to the product, price, packaging, promotion and place or distribution. - WiseGeek

Topics: Marketing Plan Definition Marketing Strategy