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How to Embed RSS Feed into Website for DIY Entrepreneurs

For the DIY entrepreneur who wants to embed RSS feeds into their website, instructions and resources are listed below.  

What is RSS?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

Note: Not all of these are simple/easy. I share them with you in case you have someone on your team who has the expertise to get it done.

Topics: Software Internet Marketing Inbound Marketing Webdesign

Creative Commons - Pseudonymity & Anonymity for Internet Marketing

Websites, social media and the Internet feed psuedonymity and anonymity while claiming "copyright" to their content.  It is simple enough to give yourself a fake name.  Even under a fake name you can own the copyright to content.  Your Twitter name can be a meme, mantra or brand.  Your eBay name can reflect the product you sell.  No one needs to know your real identity.  Even a website which has photos, videos and content can be fake, fake, fake.  The more technical term is that the website owner could have "psuedonymity and/or anonymity".

To understand the language we will review a few definitions.  Once these definitions are better understood, you can determine if your marketing strategy will be about standing behind a curtain and acting like the wizard in the Wizard of OZ or standing tall with pride and transparency to build a reputation which gains trust and forms relationships.

Topics: Internet Marketing Legal Copyright Get Published

Checklist to Hire Inbound Marketing Services

Are you interested in getting more leverage online?  This checklist will help you to prepare for inbound marketing services. If your business is in start-up mode, this checklist can also be a guide to improve your chance of success.

Topics: Internet Marketing Inbound Marketing

Statistics to Show Why Website Design is so Important [infographic]

Website design has become more important and it has also become much more complicated. In the 1990s, an innovative business owner could figure out how to make a basic website and customers would be happy.  It was simpler then.

A lot has changed. The idea that a business owner can run a company and manage an effective website at the same time is unrealistic.  This is also why so many companies have turned to professionals to help them meet their performance goals with growing business with the Internet.

Topics: Design Internet Marketing Inbound Marketing Webdesign Landing Pages

Which gets more conversions? Black background vs white background

"Looks good" & "Feels good" typically wins over facts & figures.

Topics: Internet Marketing Email Marketing Conversion

How to Add Canonical Tags to a Website Page and Avoid Duplicate Content

SEO is the topic and duplicate content is the issue.  When there is duplicate content, canonical tags tell search engines which page to index.  They ensure that you won't be punished for having content appear multiple times on your site.  They also allow search engines to link to the dominant page out of the bunch.

Topics: SEO Internet Marketing Webdesign

Where website traffic comes from [infographic]

Where does website trafffic come from?  This infographic breaks it down for you:

Topics: Internet Marketing Website Traffic

How To Implement Awesome Infographics Into A Small Business Marketing Plan

Pretty much everybody has seen infographics on social media sites or on a company’s website before. However, in the past, it was pretty much only large companies with considerable resources and time to collect data that were using and implement infographics effectively.

Today, even small businesses can create infographics, and they can be a huge boon to you overall social media presence. Infographics can help you create a viral marketing campaign and really get your content out there to users who will share it – something that’s very important for reaching new customers and your general target audience.

Topics: Marketing Graphics. Design Internet Marketing Inbound Marketing

How to Create Compelling Content When You Don’t Have a Clue [infographic]

A creative mind has no problem with dreaming up content.  Whether it is compelling, interesting or relevant becomes an entirely different matter.  Some people rely on inhaling or ingesting foreign substances into their body.  Sleep deprivation can certainly cause the imagination to go wild.  

Topics: Business Blogging Internet Marketing Inbound Marketing Content Marketing

Link Building Anatomy to Attract More [infographic]

Effective link building is no longer based on technical tasks which can be easily assigned.  In fact, to refer to it as "link building" is not the best way to express marketing plan activities. The infographic below has rephrased it to be "link baiting".

Link building has a history of physically adding links to external websites such as article sites, blogs, forums, etc.  The options to "drop a link" are going away as software evolves and webmasters limit the options for commenting.  Many times 3rd party tools such as Facebook or Disqus have become a method to limit web spam which comes by way fo automated link tools.

Topics: Link Building Online Marketing Internet Marketing