Pause and review the evolution of marketing in the table below. Antique marketing tactics can still work but the once powerful tools of the past seem slow and clumsy. Slow and clumsy can be effective but ten times the work and more expensive. Just as the old hand saw can get the job done, the new chain saw soon puts the old woodsman out of business.
Is the true barrier of the old woodsman who sticks with the old hand saw the tool? Or is the real barrier to success related to an open mind and applying the five essentials to business success?