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Guerrilla Marketing Training Course

Guerrilla marketing relies on time, energy and imagination rather than a big marketing budget.  Since most entrepreneurs are re-inventing budgets and methods to build business during tough times, guerrilla marketing tactics may be the answer. 

Jay Conrad Levinson is the father of guerrilla marketing. You too can acquire the skills needed to double business with a class or coaching from a guerrilla marketing trainer and coach. 

Topics: Guerrilla Marketing Training

11 Guerrilla Marketing Metrics You Should be Measuring

Any successful entrepreneur has a dashboard which shows measures of guerrilla marketing success at any moment throughout the week. The terminology changes depending on the type of business and culture.  Metrics, KPI (Key Performance Indicators) or MOSvT (Measures Of Success vs. Target).

Topics: Guerrilla Marketing Analytics

Chance Marketing

Successful entrepreneurs are risk takers who are willing to consider "Chance Marketing" knowing there is a possibility of failure.  As a result, entrepreneurs are the ultimate target for salespeople selling advertising. Their pitch is: "Anything that improves the chance of improving sales is worth looking at."

Topics: Guerrilla Marketing Marketing Advertising Marketing Strategy

20 Videos in 20 Days condensed into 20 Minutes - Alex Goldfayn

Waiting 20 days to watch 20 videos is too long to wait. Here you have all 20 wrapped together and watch them in 20 minutes. Marketing tips at their best from Alex Goldfayn.

Topics: Guerrilla Marketing Marketing Marketing Plan Training

Catching Fish With Strawberries and Cream

They look the other way, ignore your Facebook page, delete your email without reading and discount your interview. While your business is appears to visible, it might be intentionally ignored in the new world of media.

You take it personally because you took hours picking the exact photos for your website, the faucet for your AirBnB rental, the perfect font for your landing page. Perfection is ignored and it is all personal.

In reality, there is little seperation betweein personal and business.  This blur between personal and business warps our judgment and what appears to be so important may not be so.

Topics: Guerrilla Marketing Social Media Marketing Inbound Marketing Marketing Strategy

Three Things to Know About Snapchat for Business Marketing

Today’s small business owners all share a common goal: to get more for their dollar and find the best strategies for small business marketing.  A newer app in the marketing world is Snapchat.  This app is much more than a simple photo and video sharing app. Since its debut in 2011, it primary use has been for fun, but Snapchat is evolving into a marketing tool that has a lot to offer businesses. Marketers who strive to find an out-of-the-box way to reach their target audience, especially those with a younger demographic, are especially seeing the benefits of using the app.  It’s the marketing wave of the future – 77 percent of college students are using Snapchat to send 400 million messages daily.

Topics: Business Software Guerrilla Marketing Social Media Marketing apps

The Best Free Press Release Sites to Spread Your Message

In a previous article, I have shared over 50 different free press release sites.  Instead of a large list, you need a more specific solution.  While it is difficult to point to any one free press release site as a clear winner, websites such as PRUrgent.com has been raved about even though it only has a PageRank of 3.  OnlinePRnews.com, is another free press release site that stands out.  You can find it on the list below which shows the best opportunities.

Included on the "best list" is PRLog.org.  You appreciate this resource because it allows links, tagging and branding for free.  

Topics: Press Release Guerrilla Marketing Inbound Marketing

Step by Step YouTube Video Marketing by the Numbers to get 1.2 Million Views

If you believe in the hyped up Internet marketers, you will buy off on the idea that YouTube video marketing is the magic marketing formula for everyone to use.  As you look at the absolutely terrible videos on Youtube and the minuscule number of viewers, "why bother" may be your response.

Topics: Statistics Guerrilla Marketing Video Marketing Social Media Marketing Success Stories

How to Ask About Writing a Guest Blog for Another Website

Here is a good example for how to ask for to be a guest author on another website:

Topics: Link Building Guerrilla Marketing Guest Blogging Inbound Marketing Content Marketing

Consumers Say They’re Not into Personalized Marketing Messages

Once it becomes obvious that personalization has impact, creating software and automated tools to appear more personal just have to be built.  Since Facebook and Linkedin are large personal information farms, everyone is sure to receive new personal messages as if they are your next door neighbor.

It appears though that people are either smarter than that or they simply have little patience for shallow and insincere messages.

Marketing Charts article reviews the data in a recent study about how customers say "What ever" to personal messages.

Topics: Guerrilla Marketing Marketing Marketing Message Marketing Strategy