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Improve Conversions by Using the Right Colors [infographic]

People are sensitive to colors and serious thought must go into color selection to improve conversions.  Researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

Anyone who relies on their own taste to create marketing materials, websites and landing pages are often frustrated. As traffic grows, no one responds with a "yes". Will changing a color make a difference?

Topics: Marketing Branding Recommended Books Graphics Conversion

How to Use Google Fonts

Using Google Fonts is simple enough once you get the hang of it.  The new font options by Google certainly makes things much easier and removes another barrier for those who avoid "coding". (Though you will have to copy and paste a a couple lines of code.)

Here is a video from profgustin on Youtube which shows the basics of using Google Fonts for your website:

Topics: SEO Graphics Website Design

How to Maximize with Visual Content Marketing

It's obvious that visuals are a necessary part of a success formula for marketing online.  With so many options to "add an image" or "post a video", images stand out dramatically vs. bad graphics (or no graphics).  

Topics: Online Marketing Video Marketing Graphics

List of Infographic Software for Awesome Content and Link Building

Your inbound marketing plan includes creating infographics which will be helpful, relevant, cool and hopefully will change paradigms to the extent that many will share.  With over 2 million blogs are posted on the Internet each day, creating an awesome infographic can be a very effecitve guerrilla marketing tactic to stand out from the crowd. 

Topics: Software Guerrilla Marketing Ideas Graphics. Design Graphics

What is an Infographic? [infographic]

For the perfect explanation of what an infographic is, let's use an infographic.  Sure it seems like an overuse of the same word which endangers the article to be left out of search engines.  Regardless of the consequences, you can't always live life based on what a search engine might think.  Here is a visual overview (Which is an infographic) about the structure, character and statistics of an infographic.  (Which you will then be able to create.)

Topics: Online Marketing Graphics. Design Graphics Inbound Marketing