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7 Strategies to Sustain Growth in A Volatile Search Environment

  • Google has made it clear that it is keeping more traffic on Google owned properties through an increase in SERP features.
  • The result has been a decline in the available traffic to the organic results.
  • This has forced businesses and site owners to refocus marketing efforts on alternate sources of traffic, increase conversion from current traffic and branding as a way to improve search visibility.

 The competition for keyword rankings are increasing daily and it is becoming more important to protect the traffic you currently generate in order to sustain growth.  

 For the first time ever the total amount of zero-click searches have become the majority result in the total queries made on Google’s search engine.

 This landmark event should be cause for concern as the trend may continue past the 51% of searches that are now click-less. This has resulted from the emergence of Google SERP features that are more frequently being displayed in a search result.

Topics: SEO Branding Google

Learn if Your Website is Mobile-Friendly with a Google Test in 30 Seconds


There is a big buzz going on related to "mobile-friendly". Since Google announced "mobile friendly" will become one of the criteria for ranking, many website designers and software sales people are overly excited with a new reason to sell small businesses and entrepreneurs the next website.

Google have announced their campaign to get website owners and webmasters ready to update their websites for changes in mobile friendly ranking factors, with a deadline set by the firm of the 21st April 2015.

As of this date Google has advised they will be expanding their use of “mobile-friendliness” as a ranking signal, and that it will affect all mobile searches worldwide. There is expected to be a significant impact in Google’s search results so we are advising below what website owners can do to ensure they are ready in plenty of time.  

Topics: SEO Inbound Marketing Google Mobile Marketing Webdesign

Content Farms

"My website is not a content farm!" "What do you mean I am farming content?"  "My website is a review site, not a content farm!"  The exclamations and indignations are rampant.  Sensitivity and embarrassment are mixed with anger and regret.  Have you heard someone say:  "Sure, I borrowed a bit, took short cuts, and why not?  It is America!  We are free to pursue happiness and capitalism."

When the search engine companies have reputations to keep and the results are nothing more than fluff or misdirection which leaves those searching feeling frustrated, their "customers" are not happy.

Topics: SEO Inbound Marketing Content Marketing Google

The Future of Search: Marcus Tandler at TEDxMünchen [Video]

Marcus Tandler, a speaker at TEDxMunchen, delivers a fresh perspective of the future of search engines. Search expectations constantly change, and search engines are forced to change with them.

Today it has become crucial for search engines to understand rather than to merely index as our search is “recency-sensitive” and replete with questions.

German born marketer Marcus Tandler has become famous for his rapid-fire presentations and future-facing insights. Finally, Marcus has made it to the TEDx stage to share his predictions with the world. 

Tandler predicts that search of the future will be moving from a web search to a contextual search to accommodate our ever-rising search expectations.

This video is about more than search.  Consider how the behavior of humans has changed.

Topics: SEO Search Engine Google

Matt Cutts on Press Releases

After reviewing a few comments from Google's infamous Matt Cutts about press releases, sharing the results with you seemed the right thing to do.

The topic is more than just about press releases however since we are really interested in getting better authority and ranking on the Internet.  We are interested in how ranking is search engines is possible via press releases.  

Why this matters to me:  Understanding the ranking factors in search engines helps to solve the of lack of awareness.  It is unacceptable that entrepreneurs and small business owners who are AWESOME offline are not getting recognized in the same way online.  There are too many special companies which impact the community and offer value which are not getting found.  Can press releases be tool to improve ranking and SEO?

Topics: Press Release Link Building SEO Marketing Google

Google: the Top 5 SEO Mistakes

Here are the top five SEO mistakes per Matt Cutts from Google:

Mistake 1:  Having a website that is not crawlable

Mistake 2:  Including the wrong words on your web pages

Mistake 3:  Focusing on the wrong things

Mistake 4:  Forgetting to think about titles and descriptions

Mistake 5:  Not learning about how Google works and what SEO is about

Topics: SEO Google

Best Tools on the Web to Find Plagiarism

Best-Tools-on-the-Web-to-Find-Plagiarism.jpg

A scraper site is a website that copies content from other websites using web scraping. The content is then mirrored with the goal of creating revenue, usually through advertising and sometimes by selling user data.

You may be a plagiarist and not know it. What appears to be a 'trick' or work-around is in fact still a form of plagiarism. Check out the different types of plagiarism here.

Unless you have the time and money to search continuously for similar post titles in Google, it is not easy to find sites that are "stealing" content. To give you more the ability to know what websites are scraping your content, here are resources to get it done.

Topics: SEO Business Blogging Plagiarism Google

How to Test Website Load Time

Test website load time with these free software tools from Google or Pingdom.  The debate about what page elements and/or widgets on your website effects the Google rankings continues.  Google talks about website speed vs. ranking and says that sites with delayed load time will effect the rankings in search engines results pages. The longer your site takes to load the lower the rankings will get in Google.

While site speed is part of the consideration, it doesn't carry as much weight as the relevance of a page.

Topics: Analytics Search Engine Google Website Design

Doubleclick For Publishers DFP - Free Advertising from Google

DoubleClick for Publishers (DFP) Small Business is a free hosted ad serving solution that helps you manage your growing online advertising business.  

Simple interface, workflow and inventory management systems make it easy to get up and running quickly. 

Sophisticated feature set that grows and evolves with your business including robust forecasting, reporting and targeting capabilities. 

Connected dynamically to a large pool of advertisers through Google AdSense and other ad networks.

Topics: Marketing Free Advertising Google