Video must be a part of any marketing plan in the day where mini-TV's known as smartphones are carried in everyone's pocket. Unfortunately, just because you have a video is not enough. Video is no longer unique and special. In fact, viewer expectations increase every month. The business success essential "What's good enough today is not good enough tomorrow" is especially applicable to video. What used to be 30 seconds before someone says "boring" may now be 10 seconds.