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How to Increase Leads During the Consideration Stage of the Buyer’s Journey

Turning occasional visitors into quality leads is a process that demands creativity from every brand – and it involves much more than having great products to display. You want to convey what makes your solution effective but also distinctive among the other options out there.

With the new challenges of the COVID-19 pandemic, many companies are looking for new strategies to promote their brand online. But evaluating all the available options and assessing the ones that best suit your needs can be a bit overwhelming for the uninitiated.

To make the task more straightforward for you, we’ve narrowed down the list of options into five crucial tools you should consider using for the consideration stage of your funnel: social media promos, sweepstakes and contests, video marketing content, and high-converting landing pages, and eBooks.

Understanding their strengths and learning how to leverage them to their full potential will help you bring your prospects closer to a confident buying decision.

Topics: Video Marketing Conversion Landing Pages

The Basics of Conversion Rate Optimization for Websites

"Keep it simple stupid." - Coined by Kelly Johnson

"Don't make me think." - Steve Krug wrote the book.

"Life is really simple, but we insist on making it complicated." - Confucius

"It is always the simple that produces the marvelous." - Amelia Barr

"In building a statue, a sculptor doesn't keep adding clay to his subject. Actually, he keeps chiseling away at the inessentials until the truth of its creation is revealed without obstructions. It is not daily increase but daily decrease; hack away the unessential." - Bruce Lee

You have heard wisdom about "simple" a thousand times but your brilliant and complex mind wants to add to the puzzle while you are hoping to provide a solution. A website page (aka landing page) is created to deliver awesome to someone interested in the topic. A conversion happens when someone shares contact information because they see the relevance, understand and believe. An over complicated mind can add more than what is necessary which makes people pause vs greasing the proverbial wheel to get an introduction.

Topics: Inbound Marketing Conversion Landing Pages

What is Your Churn Rate?

Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?  

It's easy to give up on people who have given up on you. Without an understanding of why they rejected you, it is difficult to improve. "Complaints" are the most valuable type of feedback but when they "walk away" or "unsubscribe", guessing is all you have.

Topics: Marketing Statistics Customer Service Analytics Conversion Ecommerce

Which Offer is Best for Landing Pages During the Buying Process

Which are the best offers to use on a landing page?  The answer varies based on the visitor and what phase they are in during their buying process.  Since no two people think the same, we can break down them down into three basic groups:

  1. Awareness:  People have either become aware of your product or service, or they have become aware that they have a need that must be fulfilled.

  2. Evaluation:  People are aware that your product or service could fulfill their need, and they are trying to determine whether you are the best fit.

  3. Purchase:  People are ready to make a purchase or take action very close to making a purchase.

Topics: Offers Inbound Marketing Conversion Landing Pages

Bad Website Landing Pages and How to Fix Them [infographic]

The word an entrepreneur loves to hear is "yes" and it comes from faith, trust and curiosity. A landing page is a moment of decision where seven short seconds can make all the difference. As the seconds click by, here are barriers to getting a "Yes! I will complete the form and give you my real information!":

Topics: Inbound Marketing Conversion Landing Pages

What to Offer on a Website for Amazing Results

What will it take to get a yes?  Not just a nod of the head, but action in the form of an introduction.

What it takes has been referred to as an ethical bribe, bait, an offer, a bargain, something free and by many other names.  I like to think of it as something valuable that will have high impact and make their day.  You can do it online, in a radio spot, by phone or on the TV.  The reason the Internet is a great option is because of the cost and convenience.

If you have any to all of the offers on the list below, you increase your chances of getting an introduction.

Topics: Inbound Marketing Conversion Landing Pages

How Typography Affects Conversions

Typogrophy is where art meets type.  How does a font matter?  Tests show that font choices and sizes can affect conversions in a big way.  i.e. Comic Sans inspires the most disagreement according the research shared in the infographic below.  Review the infographic below to learn more about how typography affects conversions: 

Topics: Design Conversion Webdesign

Which gets more conversions? Black background vs white background

"Looks good" & "Feels good" typically wins over facts & figures.

Topics: Internet Marketing Email Marketing Conversion

Improve Conversions by Using the Right Colors [infographic]

People are sensitive to colors and serious thought must go into color selection to improve conversions.  Researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

Anyone who relies on their own taste to create marketing materials, websites and landing pages are often frustrated. As traffic grows, no one responds with a "yes". Will changing a color make a difference?

Topics: Marketing Branding Recommended Books Graphics Conversion

Survey Report: Most Effective Methods for Building a Contact List

There are many methods to build a list. This chart from Marketing Sherpa outlines the options and trends.  

You can build a list with:

      • A website registration page. (Landing page)
      • Social media sharing buttons in email.
      • Offline events.
      • Registration during a purchase.
      • Online events.
      • Facebook registration page.
      • Email to a friend.
      • Paid search.
      • Blog registration page. 
      • Co-registration programs.
      • What is not list is Linkedin or other social media places.  Each contact made on Linkedin may not give instant permission to send automated emails but they are still new contacts which includes potential buyers.

Topics: List Building Analytics Inbound Marketing Conversion Marketing Chart