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5 Ways to Use Humor in Your Content Marketing Strategies

When you decide that it is time to switch up your content marketing campaign, adding some humor can be a smart strategic move. If you think about it, most of the memorable content has a humorous element. The reason for this is that humor has a positive effect on memory.

Creating and distributing content that will make people laugh is a perfect attention-grabbing strategy that can differentiate you from other brands in the industry. If you are curious about why and how to incorporate humor in your content marketing, just keep reading. You’ll learn about the most popular forms of digital humor and how to choose the right one for your business.

Topics: Funny Content Marketing Humor

The Trick to Creating Content

The trick to content:

  1. Don’t think.
  2. Listen to the questions.
  3. Answer them.
    Done.

Those who think before they listen can get lost in the possibilities.
The deeper they think, the bigger the possibilities.

Topics: Inbound Marketing Content Marketing

Content Farms

"My website is not a content farm!" "What do you mean I am farming content?"  "My website is a review site, not a content farm!"  The exclamations and indignations are rampant.  Sensitivity and embarrassment are mixed with anger and regret.  Have you heard someone say:  "Sure, I borrowed a bit, took short cuts, and why not?  It is America!  We are free to pursue happiness and capitalism."

When the search engine companies have reputations to keep and the results are nothing more than fluff or misdirection which leaves those searching feeling frustrated, their "customers" are not happy.

Topics: SEO Inbound Marketing Content Marketing Google

Manifesto of Content Strategy by Rand Fishkin [video]

Marketing considerations for content strategy vs. content tactics can and will be explained in this video.  Breaking Internet marketing down from from complicated to simple, Rand Fishkin gave this talk at the SEOmoz Meetup at the Search Church. 

He talks the keystone of SEO: content and how many marketers believe they are making sales directly. Instead content marketing is meant to build familiarity, build likability, and build trust. The only way to do great content is to do it over and over again.

Topics: Moz Inbound Marketing Content Marketing

Outsourcing - 6 Places to Hire Someone to Write Content and Dazzle Readers

Either you have no time, low skill, or prefer to avoid writing.  You realize that without an article, blog, ebook, white paper, special report or declaration... there will be no progress.  Writing is involved in any form of marketing.  Who can you hire?  Who will help you? 

Topics: Hiring Guest Blogging Inbound Marketing Content Marketing Outsourcing Writing

Bad Content vs Good Content

In order to understand bad content vs good content, we need to consider the context.  An inbound marketing pro will tell you that relevance may be the most important piece but even relevance on its own is not enough.  The context of course is related to audience, education, experience, culture, difficulty to create and as Seth Godin will say "how remarkable is it?".  Thus, just as beauty, quality is based on the eyes of the beholder.

"Excellent job!" today does may not look so impressive six months down the road. 

Topics: Business Blogging Write a Book Inbound Marketing Content Marketing Outsourcing Writing

Key Ingredients to a Winning Mobile Content-Marketing Strategy

Of the many ways customers may find themselves on your website, the likely driver of traffic is via mobile phones.  The latest statistics from Pew Research tell us that 56 percent of Americans own a Smartphone and many use these devices to browse the Internet.   Does your content-marketing strategy take these changing trends into account?  As a business owner, you may run your business from a Smartphone, so you know the importance of a website that’s tailored to your mobile phone for ease of use. As you develop a winning mobile content-marketing strategy, keep in mind these key ingredients for success.

Topics: Content Marketing Mobile Marketing Marketing Strategy

How to Ask About Writing a Guest Blog for Another Website

Here is a good example for how to ask for to be a guest author on another website:

Topics: Link Building Guerrilla Marketing Guest Blogging Inbound Marketing Content Marketing

How to Create Compelling Content When You Don’t Have a Clue [infographic]

A creative mind has no problem with dreaming up content.  Whether it is compelling, interesting or relevant becomes an entirely different matter.  Some people rely on inhaling or ingesting foreign substances into their body.  Sleep deprivation can certainly cause the imagination to go wild.  

Topics: Business Blogging Internet Marketing Inbound Marketing Content Marketing

Understanding the Content Marketing Explosion [Infographic]

According the a 2011 study by the Content Marketing Institute, content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success.

Businesses of all sizes are beginning to realize how integral a solid content strategy should be to their marketing plans.   Even major corporations like Coca-Cola are betting everything on an integrated content strategy.   To illustrate this growth in content marketing, the Blue Glass team created an infographic called “The Content Marketing Explosion". with the most popular content marketing tactics employed by B2B marketers.

Topics: Inbound Marketing Content Marketing