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How Experiential Marketing Can Change the World

If you're anything like me, you find traditional forms of advertising a bit dull. We get exposed to TV ads, promotional sections in magazines and online ad banners so often that tuning them out comes naturally. Marketers have to work harder than ever to make impacts on audiences. Many choose to focus on experiential marketing, which is also called engagement marketing.

Experiential marketing's goal is to create immersive brand experiences for customers that they remember long afterward. Besides increasing a person's ability to recall a brand, experiential marketing typically forges a closer connection between brands and consumers. Here are some examples of why experiential marketing is such a world-changing idea.

Topics: Marketing Ideas Buzz Marketing

Email Marketing: Ways to Make Your Business Buzzworthy

Some people say email marketing is dead – yet in reality this communication channel is alive and quite well.  There are 3.3 billion email accounts and the Direct Marketing Association tells us companies make an average of $40 for every dollar spent on email marketing

Topics: Email Marketing Buzz Marketing

The Buzz About Buzzwords

The Buzz About Buzzwords by Brittany Lyons highlights the pro's and con's of using buzzwords.

Anyone who's spent any time in the business world knows that regardless of your goals or plans to get there, if you don't have an air-tight presentation, you're dead in the water. Thus, it's unsurprising that thousands of different how-to articles, books or even whole courses have sprung up around the question of building a memorable presentation, and most of them heavily espouse the use of “buzz words.”

But what are these magic little words, and how do they really work? More importantly, what are the dangers of relying on them too much?

Topics: Guerrilla Marketing Marketing Inbound Marketing Buzz Marketing