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7 Strategies to Sustain Growth in A Volatile Search Environment

  • Google has made it clear that it is keeping more traffic on Google owned properties through an increase in SERP features.
  • The result has been a decline in the available traffic to the organic results.
  • This has forced businesses and site owners to refocus marketing efforts on alternate sources of traffic, increase conversion from current traffic and branding as a way to improve search visibility.

 The competition for keyword rankings are increasing daily and it is becoming more important to protect the traffic you currently generate in order to sustain growth.  

 For the first time ever the total amount of zero-click searches have become the majority result in the total queries made on Google’s search engine.

 This landmark event should be cause for concern as the trend may continue past the 51% of searches that are now click-less. This has resulted from the emergence of Google SERP features that are more frequently being displayed in a search result.

Topics: SEO Branding Google

Improve Conversions by Using the Right Colors [infographic]

People are sensitive to colors and serious thought must go into color selection to improve conversions.  Researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

Anyone who relies on their own taste to create marketing materials, websites and landing pages are often frustrated. As traffic grows, no one responds with a "yes". Will changing a color make a difference?

Topics: Marketing Branding Recommended Books Graphics Conversion

How to Name Your Broker Business Domain

If you introduce yourself as a broker, you may see eyes dart back and forth as the person you are talking to looks for an excuse to escape.  "Broker" in almost any context means "sales person".  The exception is when someone is already interested in buying or when they have something to sell.

Introducing and branding yourself as a broker is similar to branding yourself a doctor.  Doctors are more respected. Both "broker" and "doctor" are generalized labels which leaves more questions than answers.

In the new world of data and media, everything is indexed, including your services. When you dig deeper into Google's keyword ideas tool and ask for suggestions for terms related to "broker", there are many ideas provided:

Topics: Domain Names Branding Personal Branding

6 Free Apps to Bolster Your Online Presence

A strong online presence is essential when it comes to the success of your small business.  In fact, according to the marketing firm Optify, it is vital for websites to appear on Page 1 of Google, especially in the top three positions. These spots receive 58.4 percent of all clicks by web users.

In order to increase your credibility and boost your online profile, you have a couple of options to select from.  You can hire a costly professional in the internet marketing field, or take hold of the reins and find ways to bolster your online presence yourself. 

If you take the route of doing it alone, there are several free applications you can take advantage of to help you.  Read on for 7 brilliant tools you may not know exist:

Topics: Business Software Branding apps

Marketing Basics: Creative Identity and Branding

Branding.  How many books and articles have been written about marketing and branding?  My soapbox for entrepreneurs includes "branding is a symptom" and is the result of consistently over-delivering products or services vs. what is promised.  A small business owner does not always have the resources or foresight to create a high impact image like larger companies do.  Which comes first?  Will it be what people say about your business?  Or is it the result of a marketing plan which specifically decides the brand identity? 

Topics: Marketing Branding Mobile Marketing