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What (or who) Influences Research for New Marketing Technology Solutions

This particular marketing chart shows how social media accounts does little to influence decisions while peer recommendations is an important influence. 

What it does not tell you is whether the vendors use social media tools to connect and add value or instead used in traditional methods similar to broadcasting.  However, the study also demonstrates that buyers feel that vendors’ social activity can help establish a company’s credibility. article refers to the survey:

There appears to be demand for more marketing technology, according to the report, as more than 4 in 10 feel that their existing stack is out-of-date and insufficient."

Topics: Analytics Marketing Marketing Chart

11 Guerrilla Marketing Metrics You Should be Measuring

Any successful entrepreneur has a dashboard which shows measures of guerrilla marketing success at any moment throughout the week. The terminology changes depending on the type of business and culture.  Metrics, KPI (Key Performance Indicators) or MOSvT (Measures Of Success vs. Target).

Topics: Guerrilla Marketing Analytics

What is Your Churn Rate?

Do you have a churn policy? Is it "Good riddance"? Or as Mr. Wonderful on Shark Tank would say "You are dead to me"?  

It's easy to give up on people who have given up on you. Without an understanding of why they rejected you, it is difficult to improve. "Complaints" are the most valuable type of feedback but when they "walk away" or "unsubscribe", guessing is all you have.

Topics: Marketing Statistics Customer Service Analytics Conversion Ecommerce

What's Most Important on a Website for B2B Buyers

Recent research shows that B2B (Business to Business) buyers are looking for ten things when visiting a website.  

This survey can become your checklist for serving those who visit you online.

Topics: Online Marketing Analytics

Survey Report: Most Effective Methods for Building a Contact List

There are many methods to build a list. This chart from Marketing Sherpa outlines the options and trends.  

You can build a list with:

      • A website registration page. (Landing page)
      • Social media sharing buttons in email.
      • Offline events.
      • Registration during a purchase.
      • Online events.
      • Facebook registration page.
      • Email to a friend.
      • Paid search.
      • Blog registration page. 
      • Co-registration programs.
      • What is not list is Linkedin or other social media places.  Each contact made on Linkedin may not give instant permission to send automated emails but they are still new contacts which includes potential buyers.

Topics: List Building Analytics Inbound Marketing Conversion Marketing Chart

Marketing Research: Average Website Conversion Rates by Industry

What are the average conversion rates for your industry?  This marketing research chart from MarketingSherpa will give you reason to cheer or leave you depressed.

If you are in a retail business, you are more interested in the purchase than getting them to subscribe. Non profits have the most difficult time because they don't typically offer value, they are hoping for a donation.

Why professional and financial services are the top on the chart may be directly related to the dedication of professional online agencies. 

Topics: Analytics Internet Marketing Conversion

The Most Effective Traffic Sources for Website Conversion

In this week's chart from Marketing Sherpa, they compare survey responses for top sources of traffic, and conversion of website visitors.

Topics: Analytics Marketing Research Conversion

How to Test Website Load Time

Test website load time with these free software tools from Google or Pingdom.  The debate about what page elements and/or widgets on your website effects the Google rankings continues.  Google talks about website speed vs. ranking and says that sites with delayed load time will effect the rankings in search engines results pages. The longer your site takes to load the lower the rankings will get in Google.

While site speed is part of the consideration, it doesn't carry as much weight as the relevance of a page.

Topics: Analytics Search Engine Google Website Design

YouTube Marketing Data shows - 56 Million Views - 3700 Followers - 46837 Likes

Youtube marketing by the numbers.  As you can see, the video has been seen almost 57 million times and was uploaded on May 1, 2011.  This video on Youtube offers links in the video description area to the website, Twitter and Facebook fan page.

The video is not "professional" in that it does not has perfect lighting, perfect sound nor a studio setting.  I am sure those who are professionals who will critique the video marketing project as a marginal production. 

Topics: Analytics Video Marketing Social Media Marketing