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The Easier Way to Build an Engaged Audience with a Blog

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One goal of writing a blog is to engage the audience and many think for hours wondering what to write about.  It goes without saying that to gain subscribers and engage the audience, 'Value' must be provided. 

At this point, if you don't yet know what is valuable to your customers, then inbound marketing, Internet marketing and social media tools are first used for research, investigation and listening.  Once you understand what customers value, return to this infographic and follow the steps to engage your audience.

source:  BlueGlass via Mashable

Topics: Business Blogging Social Media Marketing