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How to Embed RSS Feed into Website for DIY Entrepreneurs

For the DIY entrepreneur who wants to embed RSS feeds into their website, instructions and resources are listed below.  

What is RSS?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.

Note: Not all of these are simple/easy. I share them with you in case you have someone on your team who has the expertise to get it done.

Topics: Software Internet Marketing Inbound Marketing Webdesign

Guerrilla Marketing Training Course

Guerrilla marketing relies on time, energy and imagination rather than a big marketing budget.  Since most entrepreneurs are re-inventing budgets and methods to build business during tough times, guerrilla marketing tactics may be the answer. 

Jay Conrad Levinson is the father of guerrilla marketing. You too can acquire the skills needed to double business with a class or coaching from a guerrilla marketing trainer and coach. 

Topics: Guerrilla Marketing Training

B2B Websites Holiday Traffic Comparison

The slideshow below reviews the last 36 months from random websites to consider B2B website traffic trends.  Consider these as you answer "Does it matter?" or "Let's take it easy, no one cares".

Considerations:

The charts show 36 months of history. Some websites will only show what is available.

These charts are from B2B websites, and each company have a different level of engagement along with a unique marketing strategy.

All of the websites from this random selection use HubSpot. The reports are from the “Sources” tool inside the all-in-one marketing system.

Topics: Recommended Books Marketing Chart Marketing Trends

What (or who) Influences Research for New Marketing Technology Solutions

This particular marketing chart shows how social media accounts does little to influence decisions while peer recommendations is an important influence. 

What it does not tell you is whether the vendors use social media tools to connect and add value or instead used in traditional methods similar to broadcasting.  However, the study also demonstrates that buyers feel that vendors’ social activity can help establish a company’s credibility.

MarketingCharts.com article refers to the survey:

There appears to be demand for more marketing technology, according to the report, as more than 4 in 10 feel that their existing stack is out-of-date and insufficient."

Topics: Analytics Marketing Marketing Chart

The Basics of Conversion Rate Optimization for Websites

"Keep it simple stupid." - Coined by Kelly Johnson

"Don't make me think." - Steve Krug wrote the book.

"Life is really simple, but we insist on making it complicated." - Confucius

"It is always the simple that produces the marvelous." - Amelia Barr

"In building a statue, a sculptor doesn't keep adding clay to his subject. Actually, he keeps chiseling away at the inessentials until the truth of its creation is revealed without obstructions. It is not daily increase but daily decrease; hack away the unessential." - Bruce Lee

You have heard wisdom about "simple" a thousand times but your brilliant and complex mind wants to add to the puzzle while you are hoping to provide a solution. A website page (aka landing page) is created to deliver awesome to someone interested in the topic. A conversion happens when someone shares contact information because they see the relevance, understand and believe. An over complicated mind can add more than what is necessary which makes people pause vs greasing the proverbial wheel to get an introduction.

Topics: Inbound Marketing Conversion Landing Pages

11 Guerrilla Marketing Metrics You Should be Measuring

Any successful entrepreneur has a dashboard which shows measures of guerrilla marketing success at any moment throughout the week. The terminology changes depending on the type of business and culture.  Metrics, KPI (Key Performance Indicators) or MOSvT (Measures Of Success vs. Target).

Topics: Guerrilla Marketing Analytics

Chance Marketing

Successful entrepreneurs are risk takers who are willing to consider "Chance Marketing" knowing there is a possibility of failure.  As a result, entrepreneurs are the ultimate target for salespeople selling advertising. Their pitch is: "Anything that improves the chance of improving sales is worth looking at."

Topics: Guerrilla Marketing Marketing Advertising Marketing Strategy

Creative Commons - Pseudonymity & Anonymity for Internet Marketing

Websites, social media and the Internet feed psuedonymity and anonymity while claiming "copyright" to their content.  It is simple enough to give yourself a fake name.  Even under a fake name you can own the copyright to content.  Your Twitter name can be a meme, mantra or brand.  Your eBay name can reflect the product you sell.  No one needs to know your real identity.  Even a website which has photos, videos and content can be fake, fake, fake.  The more technical term is that the website owner could have "psuedonymity and/or anonymity".

To understand the language we will review a few definitions.  Once these definitions are better understood, you can determine if your marketing strategy will be about standing behind a curtain and acting like the wizard in the Wizard of OZ or standing tall with pride and transparency to build a reputation which gains trust and forms relationships.

Topics: Internet Marketing Legal Copyright Get Published

The Trick to Creating Content

The trick to content:

  1. Don’t think.
  2. Listen to the questions.
  3. Answer them.
    Done.

Those who think before they listen can get lost in the possibilities.
The deeper they think, the bigger the possibilities.

Topics: Inbound Marketing Content Marketing

20 Videos in 20 Days condensed into 20 Minutes - Alex Goldfayn

Waiting 20 days to watch 20 videos is too long to wait. Here you have all 20 wrapped together and watch them in 20 minutes. Marketing tips at their best from Alex Goldfayn.

Topics: Guerrilla Marketing Marketing Marketing Plan Training