84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.
If you’re a broadcaster, this infographic make you want to give narrowcasting a try. Before you jump, be sure to understand the persona of your customers and clients. This is an overview and may not be representative of your market.