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Mobile Marketing and Social Question: Narrowcast vs. Broadcast [infographic]

84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.

If you’re a broadcaster, this infographic make you want to give narrowcasting a try. Before you jump, be sure to understand the persona of your customers and clients.  This is an overview and  may not be representative of your market.

Narrowcast Broadcast Sharing mobile social

Topics: Marketing Mobile Marketing