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Improve Conversions by Using the Right Colors [infographic]

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People are sensitive to colors and serious thought must go into color selection to improve conversions.  Researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).

Anyone who relies on their own taste to create marketing materials, websites and landing pages are often frustrated. As traffic grows, no one responds with a "yes". Will changing a color make a difference?

The infographic below will help you consider colors and design for your audience.

How Colors Affect Conversion Rate

Courtesy of: Quick Sprout

There have been numerous attempts to classify consumer responses to different individual colors.  Which color will invoke a response? Which color creates an emotion?  

Color Emotion Guide
 

Source - The Logo Company

As previously mentioned, In an appropriately titled study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone (depending on the product).  

Helpscout.com is one of the best resources for the psychology of color I have found. You can review the full article here.

Recommended Reading on Color:

Living Colors: A Definitive Guide to Color Palettes Through the Ages

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Author: Margaret Walch  - Publisher: Chronicle Books

Living Colors has proven to be a perennially popular guide to color for designers, artists, and color enthusiasts. Now reissued with a striking new cover, this indispensable double spiral-bound volume displays 80 classic color schemes from art and design history. From architecture and apparel to paintings and pottery, Living Colors will inspire professionals and laypeople alike in choosing colors for a multitude of uses.

How about you?

Your personal judgment when choosing colors may not be aligned with your goal. If you like pink and your potential buyers are 40 year old men, pink will be something to avoid. It may be time to listen more (wth your eyes) and add color based on their perferences, not yours.

Topics: Marketing Branding Recommended Books Graphics Conversion