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Doubleclick For Publishers DFP - Free Advertising from Google

DoubleClick for Publishers (DFP) Small Business is a free hosted ad serving solution that helps you manage your growing online advertising business.  

Simple interface, workflow and inventory management systems make it easy to get up and running quickly. 

Sophisticated feature set that grows and evolves with your business including robust forecasting, reporting and targeting capabilities. 

Connected dynamically to a large pool of advertisers through Google AdSense and other ad networks.

The latest announcements can be followed at:

doubleclick for publishers blog resized 600

Put your thinking cap on.  The blog is not for the lazy entrepreneur who likes to skim when reading.

Start with the first blog post a year ago:

first post by dfp

There are 13 videos on Youtube which do "show and tell" about DFP.  Watch the video below: "Getting Started with DFP Small Business".


The prerequisite is to already have an adsense account.  This may be a better place to start:

sign up for adsense

Who is a publisher?  Every entrepreneur is a publisher.  A website, blog, press release, and emails are all methods of publishing.  It may be a good time to count the number of words you and your team will write this year. 

500 words a day x 240 days for the year = 120,000 words.  This would account for only one person writing emails, blog articles, fliers for advertising and possibly press releases.

The internal correspondence from within a company has potential for becoming published.  It is important to consider the option of re-purposing internal communication.

Going head-to-head with a competitor who has advanced methods such as DFP for advertising products and services can be difficult.

Fortunately there are a couple of simple tutorials to give the entrepreneur a head start.

Tutorial for Google's DoubleClick for Publishers Small Business (DFP SB)

How to Setup Google DFP on your Site – A Tutorial from  Digital Inspiration

  • Are you an entrepreneur? 
    • Then you have an opportunity to be a publisher.
  • Do you have someone on your team who can harness this tool? 
    • Competitors will harness this resource and move past you with sales and profit.
Not for the faint of heart and definitely for the more advanced.
Topics: Marketing Free Advertising Google