DoubleClick for Publishers (DFP) Small Business is a free hosted ad serving solution that helps you manage your growing online advertising business.
Simple interface, workflow and inventory management systems make it easy to get up and running quickly.
Sophisticated feature set that grows and evolves with your business including robust forecasting, reporting and targeting capabilities.
Connected dynamically to a large pool of advertisers through Google AdSense and other ad networks.
The latest announcements can be followed at:
Put your thinking cap on. The blog is not for the lazy entrepreneur who likes to skim when reading.
Start with the first blog post a year ago:
There are 13 videos on Youtube which do "show and tell" about DFP. Watch the video below: "Getting Started with DFP Small Business".
The prerequisite is to already have an adsense account. This may be a better place to start:
Who is a publisher? Every entrepreneur is a publisher. A website, blog, press release, and emails are all methods of publishing. It may be a good time to count the number of words you and your team will write this year.
500 words a day x 240 days for the year = 120,000 words. This would account for only one person writing emails, blog articles, fliers for advertising and possibly press releases.
The internal correspondence from within a company has potential for becoming published. It is important to consider the option of re-purposing internal communication.
Going head-to-head with a competitor who has advanced methods such as DFP for advertising products and services can be difficult.
Fortunately there are a couple of simple tutorials to give the entrepreneur a head start.
- Are you an entrepreneur?
- Then you have an opportunity to be a publisher.
- Do you have someone on your team who can harness this tool?
- Competitors will harness this resource and move past you with sales and profit.