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Megan Totka

Recent Posts by Megan Totka:

Three Things to Know About Snapchat for Business Marketing

Today’s small business owners all share a common goal: to get more for their dollar and find the best strategies for small business marketing.  A newer app in the marketing world is Snapchat.  This app is much more than a simple photo and video sharing app. Since its debut in 2011, it primary use has been for fun, but Snapchat is evolving into a marketing tool that has a lot to offer businesses. Marketers who strive to find an out-of-the-box way to reach their target audience, especially those with a younger demographic, are especially seeing the benefits of using the app.  It’s the marketing wave of the future – 77 percent of college students are using Snapchat to send 400 million messages daily.

Topics: Business Software Guerrilla Marketing Social Media Marketing apps

6 Sins of Business Blogging

Blogging has become a way for small businesses to further connect and engage with their readers – and the concept has caught fire. 

A HubSpot study revealed that business blogging increased 17 percent from 2009 to 2012. A solid and well-written blog can help you in more ways than one – it can build your credibility and a more credible website will rank better in Google. However, with so many eyes on your business blog, mistakes can be detrimental.

As you write your business blog, make sure you avoid these six sins of business blogging:

Topics: Marketing Inbound Marketing

Email Marketing: Ways to Make Your Business Buzzworthy

Some people say email marketing is dead – yet in reality this communication channel is alive and quite well.  There are 3.3 billion email accounts and the Direct Marketing Association tells us companies make an average of $40 for every dollar spent on email marketing

Topics: Email Marketing Buzz Marketing

Key Ingredients to a Winning Mobile Content-Marketing Strategy

Of the many ways customers may find themselves on your website, the likely driver of traffic is via mobile phones.  The latest statistics from Pew Research tell us that 56 percent of Americans own a Smartphone and many use these devices to browse the Internet.   Does your content-marketing strategy take these changing trends into account?  As a business owner, you may run your business from a Smartphone, so you know the importance of a website that’s tailored to your mobile phone for ease of use. As you develop a winning mobile content-marketing strategy, keep in mind these key ingredients for success.

Topics: Content Marketing Mobile Marketing Marketing Strategy

Break the Barrier: A Guide to Successful International SEO

International marketing is gaining online momentum and sweeping the industry as businesses realize the number of opportunities to sell overseas. With a staggering 86 percent of Internet users coming from outside of the United States, it is imperative that businesses move forward with their SEO efforts and market internationally. To best reach your multinational audience, use these tips we’ve compiled and watch your business rankings escalate to the top in Google.de:

Topics: SEO International Sales Internet Marketing

6 Free Apps to Bolster Your Online Presence

A strong online presence is essential when it comes to the success of your small business.  In fact, according to the marketing firm Optify, it is vital for websites to appear on Page 1 of Google, especially in the top three positions. These spots receive 58.4 percent of all clicks by web users.

In order to increase your credibility and boost your online profile, you have a couple of options to select from.  You can hire a costly professional in the internet marketing field, or take hold of the reins and find ways to bolster your online presence yourself. 

If you take the route of doing it alone, there are several free applications you can take advantage of to help you.  Read on for 7 brilliant tools you may not know exist:

Topics: Business Software Branding apps