Marketing Insights Free eZine

Kayla Matthews

Kayla Matthews

Kayla Matthews is a researcher, writer and blogger covering topics related to technology, smart gadgets, the future of work and personal productivity. She is the owner and editor of ProductivityTheory.com and ProductivityBytes.com. Previously, Kayla was a senior writer at MakeUseOf and contributing freelancer to Digital Trends. Kayla's work on smart homes and consumer tech has also been featured on Houzz, Dwell, Inman and Curbed. Additionally, her work has appeared on Quartz, PRNewswire, The Week, The Next Web, Lifehacker, Mashable, The Daily Dot, WIRED and others.

Recent Posts by Kayla Matthews:

Connecting to Audiences Via Customer Segmentation

One of the most crucial skills a marketing professional can master is segmentation — dividing a potential audience into groups and pinpointing with whom the marketing message is most likely to resonate. In fact, in today's fast-paced world, segmentation proves to be more vital than ever.

Buyers make split-second purchasing decisions, especially when they're shopping online. Segmentation helps the right message reach the right person with plenty of time to spare.

As you continue to hone your marketing skills, make sure segmentation is at the top of the to-do pile.

Topics: Persona Email Marketing Segmentation