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7 Strategies to Sustain Growth in A Volatile Search Environment

  • Google has made it clear that it is keeping more traffic on Google owned properties through an increase in SERP features.
  • The result has been a decline in the available traffic to the organic results.
  • This has forced businesses and site owners to refocus marketing efforts on alternate sources of traffic, increase conversion from current traffic and branding as a way to improve search visibility.

 The competition for keyword rankings are increasing daily and it is becoming more important to protect the traffic you currently generate in order to sustain growth.  

 For the first time ever the total amount of zero-click searches have become the majority result in the total queries made on Google’s search engine.

 This landmark event should be cause for concern as the trend may continue past the 51% of searches that are now click-less. This has resulted from the emergence of Google SERP features that are more frequently being displayed in a search result.

Topics: SEO Branding Google

How Experiential Marketing Can Change the World

If you're anything like me, you find traditional forms of advertising a bit dull. We get exposed to TV ads, promotional sections in magazines and online ad banners so often that tuning them out comes naturally. Marketers have to work harder than ever to make impacts on audiences. Many choose to focus on experiential marketing, which is also called engagement marketing.

Experiential marketing's goal is to create immersive brand experiences for customers that they remember long afterward. Besides increasing a person's ability to recall a brand, experiential marketing typically forges a closer connection between brands and consumers. Here are some examples of why experiential marketing is such a world-changing idea.

Topics: Marketing Ideas Buzz Marketing

5 Ways to Use Humor in Your Content Marketing Strategies

When you decide that it is time to switch up your content marketing campaign, adding some humor can be a smart strategic move. If you think about it, most of the memorable content has a humorous element. The reason for this is that humor has a positive effect on memory.

Creating and distributing content that will make people laugh is a perfect attention-grabbing strategy that can differentiate you from other brands in the industry. If you are curious about why and how to incorporate humor in your content marketing, just keep reading. You’ll learn about the most popular forms of digital humor and how to choose the right one for your business.

Topics: Funny Content Marketing Humor

Google Search Results in Less Clicks - What's Next?

Data and insights about Google and search results that should be very important for you to review. It is an easy read, not technical as Rand Fishkin tells it like he sees it --- and shows that less than half of Google searches now result in a click.

Connecting to Audiences Via Customer Segmentation

One of the most crucial skills a marketing professional can master is segmentation — dividing a potential audience into groups and pinpointing with whom the marketing message is most likely to resonate. In fact, in today's fast-paced world, segmentation proves to be more vital than ever.

Buyers make split-second purchasing decisions, especially when they're shopping online. Segmentation helps the right message reach the right person with plenty of time to spare.

As you continue to hone your marketing skills, make sure segmentation is at the top of the to-do pile.

Topics: Persona Email Marketing Segmentation

9 Reasons Why All Startups Need Video Marketing in 2019

Video is not a new concept. It has been one of the key startup marketing ideas for years. However, while in the past, video was simply an afterthought in a brand's marketing campaign; today, it is an essential element of all successful growth hacking - especially for startups.

But what is so important about startup video marketing? Here are the top nine reasons why all startups need video marketing in 2019:

Topics: Startup Video Marketing

AeroLeads - Painless Prospecting by Pulling People's Information with a Click

What does it take to investigate, search, dig and 'spy' for new information  about a prospect? AeroLeads has an answer that looks promising.

Search and Add prospects and leads at AeroLeads to get their Verified Email addresses and Business Phone Number. Find business emails of decision makers with title, location and company emails with phone numbers, address etc.

Topics: Business Software List Building Email Marketing

How to Develop a Blog Outreach Plan & Execute With Style

What is blogger outreach?  

It’s the process of developing a communication strategy that helps you reach out to bloggers with strong influence online for the purpose of promoting your content to their target audience.

Outreach programs can be tedious and some say "take too much time". As a result, software tools such as Ninja Outreach, BuzzStream and BuzzSummo that help to reduce the amount of time to research may help.

Topics: Link Building SEO Business Blogging Inbound Marketing

Online Business Model Checklists for Your Success

What is your business model online?  How successful will you be if each of the tasks you see on the business models below were on your personal to-do list?  Can you be an expert in each of them?  How long will it take to become proficient? The Internet is not simply a phone book and is much more complex than you may realize.

Below you will see a variety of business models which you may be using.  As you look at each type of business models, understand how these might match your needs. 

Topics: Online Marketing Business Success Inbound Marketing Business Planning

Website Pop-ups - Do they align with the inbound marketing ideology of not being obtrusive?

Before I share with you a great pop-up tool, let's talk about that party at your home.

When you have a party at your home... you greet people personally, with enthusiasm, and make special offers to ensure their comfort.

  • You provide service, take their coat, offer something to drink and celebrate their arrival.

In a sense, you "pop-up" into their face and it is accepted and appreciated. Your offers are helpful and the intent is obvious.

And then came the website page - where Internet marketers are about "getting" more.

Topics: Business Software Inbound Marketing