Marketing Insights Ezine

Inbound Marketing - Guerrilla Marketing & Beyond Marketing

Online and offline marketing synergy to conquer the world and change the community.

Website Pop-ups - Do they align with the inbound marketing ideology of not being obtrusive?

Before I share with you a great pop-up tool, let's talk about that party at your home.

When you have a party at your home... you greet people personally, with enthusiasm, and make special offers to ensure their comfort.

  • You provide service, take their coat, offer something to drink and celebrate their arrival.

In a sense, you "pop-up" into their face and it is accepted and appreciated. Your offers are helpful and the intent is obvious.

And then came the website page - where Internet marketers are about "getting" more.

Topics: Business Software Inbound Marketing

Keyword Ranking Tools

The keyword ranking tools listed below will save you a long search through the Internet. If you are a professional, you probably already have the tools. 

Topics: Business Software SEO Keywords Inbound Marketing

The Best Free SEO Tools for your Business Success

The Best Free SEO Tools for your business success:

With HubSpot's all-in-one-marketing system, there are many SEO tools built-in and already available. As a result, I have not found it as necessary to use as many SEO tools. Even so, there are many SEO software tools below that will compliment any marketing system, including HubSpot.

Topics: SEO Free Software

B2B Websites Holiday Traffic Comparison

The slideshow below reviews the last 36 months from random websites to consider B2B website traffic trends.  Consider these as you answer "Does it matter?" or "Let's take it easy, no one cares".

Considerations:

The charts show 36 months of history. Some websites will only show what is available.

These charts are from B2B websites, and each company have a different level of engagement along with a unique marketing strategy.

All of the websites from this random selection use HubSpot. The reports are from the “Sources” tool inside the all-in-one marketing system.

Topics: Marketing Chart Marketing Trends

The Basics of Conversion Rate Optimization for Websites

"Keep it simple stupid." - Coined by Kelly Johnson

"Don't make me think." - Steve Krug wrote the book.

"Life is really simple, but we insist on making it complicated." - Confucius

"It is always the simple that produces the marvelous." - Amelia Barr

"In building a statue, a sculptor doesn't keep adding clay to his subject. Actually, he keeps chiseling away at the inessentials until the truth of its creation is revealed without obstructions. It is not daily increase but daily decrease; hack away the unessential." - Bruce Lee

You have heard wisdom about "simple" a thousand times but your brilliant and complex mind wants to add to the puzzle while you are hoping to provide a solution. A website page (aka landing page) is created to deliver awesome to someone interested in the topic. A conversion happens when someone shares contact information because they see the relevance, understand and believe. An over complicated mind can add more than what is necessary which makes people pause vs greasing the proverbial wheel to get an introduction.

11 Guerrilla Marketing Metrics You Should be Measuring

Any successful entrepreneur has a dashboard which shows measures of guerrilla marketing success at any moment throughout the week. The terminology changes depending on the type of business and culture.  Metrics, KPI (Key Performance Indicators) or MOSvT (Measures Of Success vs. Target).

Topics: Guerrilla Marketing Analytics

Chance Marketing

chance-marketing.jpg

Successful entrepreneurs are risk takers who are willing to consider "Chance Marketing" knowing there is a possibility of failure.  As a result, entrepreneurs are the ultimate target for salespeople selling advertising. Their pitch is: "Anything that improves the chance of improving sales is worth looking at."

Topics: Guerrilla Marketing Marketing Advertising Marketing Strategy

Marketing and Selling to Doctors

You will refer your own doctor but as a general rule won't walk into just any doctor's office to get treatment.  

Topics: Celebration Marketing Guerrilla Marketing Ideas Selling

How to Have the Next Money Making Guerrilla Marketing Idea

To have a guerrilla marketing idea isn't so tough but it can't be done in a dark room sitting by yourself.  If you have ever been stumped, you will know my secret for a never ending flow of  great money making guerrilla marketing ideas. 

Topics: Guerrilla Marketing Ideas

Statistics to Show Why Website Design is so Important [infographic]

Website design has become more important and it has also become much more complicated. In the 1990s, an innovative business owner could figure out how to make a basic website and customers would be happy.  It was simpler then.

Topics: Design Internet Marketing Landing Pages