The Blog - Where Business Collides with Human Nature

The Story About a Jeep, a Boat and a Helicopter

This is a story about a man with hope and faith during a time of emergency.  It is applicable to both personal life and business success of entrepreneurs.

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There once was a man who lived in a two story house.  The house was near a river and unfortunately the river began to flood. 

As the river rose, warnings were given via radio, TV and shortwave. Large jeeps drove through the area to evacuate people.  As a jeep drove by the man's house, he was told:

"You are in danger.  Your life is at stake.  You must evacuate.  Get in the Jeep.  Let us help you evacuate."

Topics: Leadership Inspiration

How to Blog: The Relevance of Parables, Metaphors and Acronyms

Learning how to blog and get found in search engines is not too difficult.  If there is not a limitation of creativity, titles can be confusing or misleading. (Apple might, in reality, be an apple.)

Titles for blog articles, newspaper headlines and magazines are created to capture attention and entice someone to read more. 

Topics: Business Blogging How to Blog

How to Buy Renewable Energy Certificates and Get Credit for Going Green

Do you think having more of our electricity come from green renewable sources is important? Did you know there is an easy and cost-effective way to help ensure that happens?

People may quibble over some of the details, but most everyone agrees that renewable is a superior concept. The corollary is that most of us have no idea what to do to help that concept become reality. And even if we personally feel it is important to support the growth of renewable energy, as business owners and entrepreneurs we may not know what the business case is for utilizing green power.

Topics: Energy Green Marketing

Content Farms

"My website is not a content farm!" "What do you mean I am farming content?"  "My website is a review site, not a content farm!"  The exclamations and indignations are rampant.  Sensitivity and embarrassment are mixed with anger and regret.  Have you heard someone say:  "Sure, I borrowed a bit, took short cuts, and why not?  It is America!  We are free to pursue happiness and capitalism."

When the search engine companies have reputations to keep and the results are nothing more than fluff or misdirection which leaves those searching feeling frustrated, their "customers" are not happy.

Topics: SEO Inbound Marketing Content Marketing Google

Use Adjectivity to Entice and Inspire

To persuade, you emphasize and wave your arms. To influence you might spin the story a bit farther than the truth.  To entice, use more adjectivity by including adjectives in titles, headlines and your helpful content.

Topics: Guerrilla Marketing Inbound Marketing