The Blog - Where Business Collides with Human Nature

How to Name Your Broker Business Domain

If you introduce yourself as a broker, you may see eyes dart back and forth as the person you are talking to looks for an excuse to escape.  "Broker" in almost any context means "sales person".  The exception is when someone is already interested in buying or when they have something to sell.

Introducing and branding yourself as a broker is similar to branding yourself a doctor.  Doctors are more respected. Both "broker" and "doctor" are generalized labels which leaves more questions than answers.

In the new world of data and media, everything is indexed, including your services. When you dig deeper into Google's keyword ideas tool and ask for suggestions for terms related to "broker", there are many ideas provided:

Topics: Domain Names Branding Personal Branding

The Funniest Joke I Ever Heard [video]

Inbound marketing is a bit like writing a joke. 

You sit with a pencil.

You begin to chuckle and then guffaw... and write.

A little while later, the joke is written.  It is done.

You are convinced it is the funniest joke you have ever written.  Wait until they hear your joke.

Topics: Funny Inbound Marketing Marketing Strategy Methodology

Balance Business and Law Without Breaking the Bank at Equinox

Change is certain in business but is often difficult to manage. Considering all aspects of the law while managing critical business issues will require an experienced authority who can help smooth the impact of change by providing guidance in how to structure the new and protect against the bad. 

Topics: Legal Business Services

Excellent Cultures are Essential for Innovation in Business

Evaluate the culture of your organization.  It may be time for change but will there be resistance? What are the best steps for improving the business?  Instead of making an educated guess (aka use professional judgment), consider the questions found in a Business Culture MRI:

Topics: Leadership Business Culture

50,000+ Hours of Marketing Research Distilled into 60 Minutes

Five experiments, five conclusions - in a slideshow. In a recent Web clinic, MECLABS walked through the most important discoveries of the year so you can learn the progress MECLABS analysts and scientists have made.

In the slide show below, you will see a summary of the actual research-grounded answers to the following questions: 

  • When is the best time to send an email? 
  • How should I design my website navigation? 
  • Can a brand really make an impact on conversion? 
  • Is my page missing critical copy?
  • and more...
Topics: Marketing Statistics Offers Inbound Marketing