Of the many ways customers may find themselves on your website, the likely driver of traffic is via mobile phones. The latest statistics from Pew Research tell us that 56 percent of Americans own a Smartphone and many use these devices to browse the Internet. Does your content-marketing strategy take these changing trends into account? As a business owner, you may run your business from a Smartphone, so you know the importance of a website that’s tailored to your mobile phone for ease of use. As you develop a winning mobile content-marketing strategy, keep in mind these key ingredients for success.