The Blog - Where Business Collides with Human Nature

Why You Should Have Keywords in Your Domain Name or url

While the search engines are less likely to give you a boost in ranking because keywords are included in the domain name or url, you should continue to do so.

In the few seconds it takes for visitors recognize a website as relevant and helpful, details matter.

By creating domain names or urls which which are very specific to the product or service, you provide another way for the visitor know instantly if they are in the right place.

Topics: SEO Keywords Inbound Marketing

Mobile Credit Card Reader Plan Comparison: Paypal, Intuit & Square

Get paid anywhere by taking credit cards with your mobile device. A credit card reader can be attached to a mobile device and is now a solid reality.  It is no longer "leading edge" and there are now many companies going head to head to offer you the more opportunities to get paid.  This is especially helpful to a business that needs flexibility, a large work space, in the field, or changing locations.  

Here is a comparison chart to show you the difference between Paypal, Intuit GoPayment and Square:

Topics: Merchant Services Mobile Payments Mobile Marketing

Where website traffic comes from [infographic]

Where does website trafffic come from?  This infographic breaks it down for you:

Topics: Internet Marketing Website Traffic

Conducting a Successful Facebook Contest: How to Identify the Right Incentives

As you may have noticed, everyone seems to be running a Facebook contest of sorts these days. There’s good reason for this, as Facebook contests can help increase your customer base if you them right.

Key Takeaways you can expect from this article to help you with Facebook contests:

1)  Identifying if your business needs a Facebook contest
2)  Identifying your goals for conducting the contest
3)  Tips on selecting incentives for making your contest a success while ensuring you meet the goals you have set out.

Topics: Contests Social Media Marketing Facebook for Business

How to Use Google Fonts

Using Google Fonts is simple enough once you get the hang of it.  The new font options by Google certainly makes things much easier and removes another barrier for those who avoid "coding". (Though you will have to copy and paste a a couple lines of code.)

Here is a video from profgustin on Youtube which shows the basics of using Google Fonts for your website:

Topics: SEO Graphics Website Design

How To Implement Awesome Infographics Into A Small Business Marketing Plan

Pretty much everybody has seen infographics on social media sites or on a company’s website before. However, in the past, it was pretty much only large companies with considerable resources and time to collect data that were using and implement infographics effectively.

Today, even small businesses can create infographics, and they can be a huge boon to you overall social media presence. Infographics can help you create a viral marketing campaign and really get your content out there to users who will share it – something that’s very important for reaching new customers and your general target audience.

Topics: Graphics. Design Internet Marketing Inbound Marketing

Running a business from a smartphone [infographic]

The ultimate way to manage your business allows you to stay connected with data while on the run.  The smartphone is now a powerhouse with special apps which are available for free or low cost.  This infographic shows the apps which are available to help you stay flexible in your business:

Topics: apps Business Success Tips

10 Rules for a Great Startup Idea [infographic]

The best idea in the world has no value without execution.  Even so, perfect execution does not make up for a start up idea which is flawed.  

In the past, one of the favorite rules is "You have tried to kill your idea."  The best ideas from brilliant people often come have a one sided view.  The idea is amazing but without an understanding of either the market or the competitors... it is doomed to fail.   Being first to market can be critical.

Topics: Start a Business Startup Business Planning

What is a MasterMind - Powerful Napoleon Hill Video About Success

The concept of a MasterMind was first introduced by Napoleon Hill.  Napoleon Hill (1883-1970), author of "Think and Grow Rich" was an American author, best known for the 25 year commission he received from Andrew Carnegie (1835 – 1919) who commissioned Napoleon Hill to interview over 500 millionaires.

During these interviews, he acquired informationand publish his findings about the similarities in traits, habits and a formula by which these people acquire wealth and success.  The book "Think and Grow Rich" remains a popular reference today.

Napoleon Hill wrote about the mastermind group principle as:

The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony."

He continues…

No two minds ever come together without thereby creating a third, invisible intangible force, which may be likened to a third mind [the master mind]."

Topics: MasterMind Napoleon Hill Business Services Personal Development