A strong online presence is essential when it comes to the success of your small business. In fact, according to the marketing firm Optify, it is vital for websites to appear on Page 1 of Google, especially in the top three positions. These spots receive 58.4 percent of all clicks by web users.
In order to increase your credibility and boost your online profile, you have a couple of options to select from. You can hire a costly professional in the internet marketing field, or take hold of the reins and find ways to bolster your online presence yourself.
If you take the route of doing it alone, there are several free applications you can take advantage of to help you. Read on for 7 brilliant tools you may not know exist: