The Blog - Where Business Collides with Human Nature

The Most Effective Traffic Sources for Website Conversion

In this week's chart from Marketing Sherpa, they compare survey responses for top sources of traffic, and conversion of website visitors.

Topics: Analytics Marketing Research Conversion

Shawn Achor: The Secret to Changing Business Outcomes [video]

Shawn Achor shares his views on how to change educational and business outcomes.  We believe that we should work to be happy, but could that be backwards?  In this fast-moving and entertaining TEDtalk, psychologist Shawn Achor argues that actually happiness inspires productivity. 

Topics: Business Success

Rules for Teachers from 1872

Random thoughts from minds of leaders:  Business and life is confusing. No matter how many rules I make, no one seems to follow them.  Can't everyone see how smart I am?  Why is it that it takes for long for them to "get it"?  The options seem limited between "Your fired!" or do it myself.

Stop for a moment and look back to 1872.  The rules that teachers had to follow in 1872 will make you re-think your own circumstances.  Who would make such rules and surely no one was following them.

Topics: Paradigm History Leadership

What to Look for When You Expand Your Business



Key Takeaways:

  • Expanding your company takes careful planning, research and consideration.
  • Only expand when your company is properly financed and you are emotionally prepared.
  • Expansion does not always mean more profits, but does bring more overhead.

A company that has achieved a limit to what they can manufacture, sell or service is not always in a position to expand. Before you expand your business, you must do a lot of research and consider everything possible. According to the Small Business Administration (SBA), taking risks to grow or expand your company is not always a good idea if that risk moves the company away from its core.

Topics: Business Success Tips

Get Referrals by Following the Law of Contribution

As to the challenge of the referral theory, I tend to listen to my own drummer. There are so many resources about marketing “advice” and I often wonder if it isn't best to keep thoughts under my hat.  Everyone has a theory and certainly there are books and workshops which can challenge paradigms. 

For 30 years my thought about referrals has been:  “Don’t worry about it”

Referrals are a symptom.  I believe if you are committed, have amazing service, and over the top with your delivery... you get referrals.  

Topics: Guerrilla Marketing Ideas Inspiration Referral Marketing