The Blog - Where Business Collides with Human Nature

The 17 R's of Savvy Mobile Marketing [infographic]

Mobile marketing is a specialty in and of itself.  The complex mobile marketing checklist already made the case for needing an expert when creating a mobile marketing plan. The 50 amazing facts about mobile marketing will make you SMink but is probably not helpful enough to cause you take action.

Topics: Mobile Marketing

Small Businesses: By the Numbers

A lot has been said in recent years about the negative state of the economy and the many struggles that face the common worker. Job loss and inability to pay bills have forced many people who once relied on major companies to make a living to become more independent in their careers. As a result, the small business sector is showing more activity than it has in decades. A look at the statistics associated with small businesses shows that it is a good time for the “little people” of the American economy.

Topics: Start a Business Statistics Business Success

How to Find and Work with Awesome Guest Bloggers

If you have a business blog, then you are probably aware of the challenges of coming up with topic ideas, finding time to write, and – let’s face it – keeping that blog alive. This explains why blogs on the subject of blogging are so popular. Here are just a few titles about blogging you will see online:

Topics: Business Blogging Guest Blogging Inbound Marketing

Live TV on Top - Search Beats Email

A quick glance at the latest data from MarketingCharts.com may help you think more quickly your marketing budget.  Live TV viewing remains the first choice vs. DVD, Internet, smartphone or streaming via TV.  Along side this data you will note how search remains the method for traffic on top of email and social trails behind.

Topics: Statistics Internet Marketing Email Marketing

Outbound Lead Development - Old School or New School

I’m from the old school, the place where you sent a letter of introduction, made a follow-up phone call, scheduled a meeting, and made a sales presentation that hopefully enabled you to close a sale. The new school doesn’t work that way. The new school is about social media, the use of technology, and in-the-know buyers. 

Topics: Sales Marketing Plan Selling Outbound Marketing

Negative Online Reviews, and What Your Company Can Do About Them

Summary: Consumer review sites are constantly growing in prevalence and in influence, which means that a negative review can be disastrous for a small business.

In this article, we will:

Examine the ways in which online reviews can be influential to consumer behavior;

Discuss methods for minimizing negative reviews; and

List some methods for properly addressing reviews as they materialize.

Topics: Reputation Management Online Marketing

Getting Awesome Design Work Done on a Very Tight Budget

Outsourcing design jobs can be difficult. You want to get as much bang for your buck without sacrificing the quality of the work. Design jobs can also be very subjective. You'll want to work with a person who understands your vision for the design and can translate that to something that works for you. To achieve this, you'll need to find a talented designer who'll fit your style of work and who'll communicate with you as often as you need it.

Topics: Team Building Hiring Guerrilla Marketing Graphics Outsourcing Webdesign

Mars Landing via a Live Online Streaming Watched 11.5 Million Times

Will the Internet soon be on Mars?  NASA Television in High Definition on UStream has already been viewed over 11.5 million times and as of this moment, there are over 138,000 viewers watching the high definitiion stream via UStream.

Topics: Technology News

The Only Two Questions You Need to Ask for Success [video]

Tough time with success?  Don't worry about being motivated.  Forget about trying to be inspired.  Instead you will think about the two questions in this video:

Topics: Paradigm Guerrilla Marketing Recommended Books Inspiration

The Small Business Tax Infographic from ChamberOfCommerce.com

The small business owner is feeling the tax burden but may be unsure of how or why.  The biggest challenge to small business owners is complying with government regulations.  The ChamberofCommerce.com has created this infographic to shed some light on the subject:

Topics: Taxes Government Landing Pages

The Science of Social Media Marketing [video]

A lecture given by Dan Zarrella, HubSpot's social media scientist, at Harvard.  While time has passed, the science remains.  The screenshots from the video are meant to give you quick "ah-ha" moments.  If you have the time, you will want to watch the video. 

Topics: Social Media Marketing

Shameless Inbound Marketing Tactics Guaranteed to Work [infographic]

There is no marketing like inbound marketing but to have an effective marketing plan you must know these shameless marketing tactics.   The infographic from Hubspot will keep you focused and feeling guilty (since they work so well):

Shameless Marketing Tactics Hall of Fame Infographic

Topics: Guerrilla Marketing Ideas Internet Marketing Inbound Marketing