The Blog - Where Business Collides with Human Nature

Hitting a YouTube Homerun - 4 Tips to Go Viral with Video

It is possible to go viral with a video on Youtube and with the tips below, the chance of your video going viral will improve.  There's much to be learned from a media landscape where TV is now relying on the Internet for content. On Comedy Central's hit program 'Tosh.0,' host Daniel Tosh fills a half-hour by showing the week's best Internet video clips. Although TV may trump Internet video in worldwide viewers (1.2 billion people watched online video in 2011), it's no longer the most cost-effective means of conveying a message through video.

Topics: Guerrilla Marketing Video Marketing

"An Interpreneur's Journey: The Birth of a 'New Economy' Business" by Tom Eckmann

Starting a business?  Have you read this book yet?  "An Interpreneur's Journey: The Birth of a 'New Economy' Business" authored by Tom Eckmann.  The 'Interpreneur' is an Internet Entrepreneur. You are unable to start a business today without understanding how to integrate the Internet into your business plan.

About the book:

Did you ever think about starting your own business?  Bill Partridge does, especially when he’s laid off by the company where he’s worked for 14 years.  Facing a long unemployment, he decides to go into business for himself.  He starts a contracting company selling radiant heating and soon encounters the "two-by-four rule" - everything costs twice as much and takes four times longer than expected.  He’s running out of time and money when he makes an important discovery — he can sell his systems over the Internet.  He re-invents his business and finds success selling to customers all over the country.

Topics: Start a Business Guerrilla Marketing Business Success Recommended Books

The Difference Between a Trade Name and a Trademark

During the evolution of your business, there can be confusion about the trade name and the the process of business name registration.  What is the difference between a trademark and tradename?  Is there legal branding protection with a trade name?  Can a trade name be the same as your trademark?

Topics: Start a Business Government Legal

I Want to be a Fireman

Recently I met a man named Chris.

Topics: Paradigm Business Success Tips Personal Development

How to Manage Projects As a Freelancer

If you're a sole proprietor, you probably need to manage multiple projects at a time, mostly alone. You likely do not have an entire staff at your fingertips like a CEO of a fortune 500 company. Nevertheless, you must manage the projects in an organized manner so that you can get things accomplished without dropping the ball.

In this article I'll give you tips about how to:

Topics: Time Management Goal Setting

Where Marketing Money is Spent vs. Where Consumers Spend Their Time

More than likely there remains big opportunities with radio, TV, the Internet and mobile marketing.  People are spending more time in these areas but advertisers continue to be old school traditional advertisers.

Topics: Marketing Statistics Internet Marketing Marketing Research

Online Colleges Produce the Web Entrepreneurs of Tomorrow

Can you believe that online colleges produce the web entrepreneurs of tomorrow?

  1. Online colleges and universities provide an ideal education for the next generation of entrepreneurs.
  2. Students with an online education have the drive, the web skills, and the know-how to start their own promising online business.
Topics: Education Entrepreneur

Small Business Lending is Improving: Tips for Finding and Securing the Right Loan

If you are looking for capital to finance your startup or business growth, many signs suggest that lending markets are showing renewed vigor.

Topics: Banking Government Business Finance

How to Execute a Public Recognition Program

In order to execute a public recognition program you or your organization needs to have perceived authority, a team, a flexible online platform and there needs to be a compelling reason that people will feel it valuable and want to participate.

The last on the list may be the most important and most difficult to achieve.  People must believe it is important enough to take action.  Will people take action because they like it?

When you look at the numbers of the top ten watched videos of all time on YouTube, 9 out of 10 videos are music videos.

Topics: List Building Link Building Statistics

How to Improve Marketing with Colors - Infographic

Study this infographic about how consumers respond to colors.  Understanding how people are influenced by colors may influence your next marketing campaign. 

There is a theory that genius companies have already done million dollar studies, just borrrow colors from them. Use the infographic about colors to double-check your decisions.

Topics: Marketing Graphics. Design Webdesign

The Most Important Mobile Payment Infographic Ever

Smart phone technology is leaving many wondering about mobile payments.  Questions from both sides of the transaction regarding how a mobile payment will work keeps many on the sidelines.  If only there was an easy to understand infographic that showed details about mobile payments.

Topics: Mobile Payments Landing Pages

How to Make People Listen

"Nobody is listening to me," is the cry of an unsuccessful leader.  There are many variations to this theme:  "If only they would listen to me, we could start to get things done."  "It's not my fault... nobody is listening."  These are expressed in stomping, clenched teeth, whining out loud and abrupt grunts. 

Topics: Guerrilla Marketing Leadership

Social Community Management Software for Paid Memberships

 

You are about to create your own group, tribe or community.  You begin first to look for community management software for paid memberships but pause for a moment and consider the pros and cons of creating your own community.

Managing a membership is much different than a social community membership.

Topics: Software Social Media Marketing Memberships