The Blog - Where Business Collides with Human Nature

Beware of Free Conference Calling Services

Free conference calling services are great addition to any guerrilla marketing plan.  For being exposed to a couple of ads when you set up a call, you can run a telephone conference with your prospects, contractors, or employees.  However, there are some downsides you may not be aware of as the host of the conference call.

Topics: Technology

70% of Business Professionals Still Use Business Cards

According to an online poll, over 70% of business professionals still use printed business cards while an amazing 13% never use them at all, and 14% under-utilize their printed card. 

The poll numbers contradict recent trends where everyone has a smart phone, an iPod; iPad, or other portable device. Recently there has been much discussion in the business world about whether there continues to be a need for printed business cards.  Trends are shifting towards bumping devices and sharing information electronically through sites such as LinkedIn and Facebook; and some people are beginning to use digital business cards exclusively. 

Topics: Print Marketing Guerrilla Marketing Ideas

How to Hire the Best Printer for Your Next Marketing Campaign

The decision to order printed material to represent your business in an effective marketing campaign is a big one with much thought and time involved.  Frequently asked questions include:

  • What printer should I choose? 
  • What should my budget be? 
  • How can I know that I am getting a professional product at a reasonable price? 
  • What kind of customer service should I expect to receive? 
  • What do terms such as "4 over", CMYK and proof mean? 

This column is intended to introduce new entrepreneurs, as well as those who haven’t ventured into the realm of professional printers, to concepts they should know and understand when attempting to enter into a printing relationship.

Topics: Direct Mail