The Blog - Where Business Collides with Human Nature

Inbound Marketing Lesson from Brian Halligan on Bloomberg TV

Marketing reality can change once you have an inbound marketing lesson.  Here is an inbound marketing lesson of the day as Brian Halligan is interviewed on Bloomberg TV.

Take a lesson from the Grateful Dead Brian Halligan says. A few of the talking points from the interview about inbound marketing. 

Topics: Inbound Marketing

What Types of Advertising Can be Purchased Online?

Online marketing ad spend exceeds print advertising.  Are you aware or ready for online to dominate?  Online advertising appears to be much easier since it only takes a few clicks to create an advertisement and another click shows the results in a matter of hours.  With simple processes in place to "order advertising", the Internet has too many curtains, yellow brick roads and, of course, wizards.  The Land of Oz has nothing on the Internet in regards to the imaginary which can be made to appear real.  It is much too easy to turn a great marketing plan into an empty checkbook by clicking on another online marketing campaign.

Topics: Marketing Statistics Online Marketing Advertising

Evolution of Marketing - From Antique to Tech Tools to Social

Pause and review the evolution of marketing in the table below.  Antique marketing tactics can still work but the once powerful tools of the past seem slow and clumsy.  Slow and clumsy can be effective but ten times the work and more expensive.  Just as the old hand saw can get the job done, the new chain saw soon puts the old woodsman out of business. 

Is the true barrier of the old woodsman who sticks with the old hand saw the tool?  Or is the real barrier to success related to an open mind and applying the five essentials to business success?

Topics: History Marketing Advertising

How to Test Website Load Time

Test website load time with these free software tools from Google or Pingdom.  The debate about what page elements and/or widgets on your website effects the Google rankings continues.  Google talks about website speed vs. ranking and says that sites with delayed load time will effect the rankings in search engines results pages. The longer your site takes to load the lower the rankings will get in Google.

While site speed is part of the consideration, it doesn't carry as much weight as the relevance of a page.

Topics: Analytics Search Engine Google Website Design

Free Cash Flow Calculator

This free cash flow calculator can be used for a quick review of potential gains or losses.  Such a simple cash flow calculator tends not to offer as detailed an analysis as other more robust cash flow forecast tools, but it’s not nearly as complex to use with an easy-to-understand interface and jargon-free tutorials.

Topics: Business Planning Business Finance