Online marketing ad spend exceeds print advertising. Are you aware or ready for online to dominate? Online advertising appears to be much easier since it only takes a few clicks to create an advertisement and another click shows the results in a matter of hours. With simple processes in place to "order advertising", the Internet has too many curtains, yellow brick roads and, of course, wizards. The Land of Oz has nothing on the Internet in regards to the imaginary which can be made to appear real. It is much too easy to turn a great marketing plan into an empty checkbook by clicking on another online marketing campaign.