Here are event marketing resources and questions about strategies related to event marketing.
Prior to choosing from the list of event marketing resources, each enterpreneur must consider how to best survive in our world that is now very transparent. This increased transparency is a blessing and a curse for the small business owner.
In the new world, everyone “knows” who is going to an event and who is not. The faces and profiles are listed in broad daylight for all to see. Attending the right events can help an entrepreneur shine and emphasize their vision. However, participating in events which are out of sync with their vision might cause someone researching to pause and ponder a bit more.
Transparency may not always beneficial but many may believe that being seen everywhere is helpful to getting found.
Possibly you look to one who is your mentor, someone you admire and consider their activities and the trail they leave in the new transparent world. You may wonder why your mentor is more selective, present at events vs. being an attendee, and notice how their conversations online are precise and focused.
If you have a vision for how to conquer the world and change the community, then most of these questions are moot. Nothing will stand in your way and the thoughts about what impression the community might have is minor and very temporary.
Once you understand how to maximize the new culture of transparency, you will need event management software, tools, and resources to plan, sell tickets, and choose methods to announce the event to the world.
Here are event marketing tools and resources to create or announce events:
Local Newspaper calendar.thenewstribune.com (example)
Amiando www.amiando.com (Europe) - now Xing Events
Eventsbot www.eventsbot.com - no longer accessible
For successful events, stick to a calendar, balance activities, be a leader, connect with people, be accessbile but do not overwhelm. Stay focused and be consistent. Don't hop.