Where Business & Marketing Collide with Human Nature

Entrepreneurs, intrapreneurs, linchpins, over-achievers, and those who feel a little weird and don't fit in.  
This blog with tips, ideas and resources is for you.

Hand Dancing Video by Up and Over It - Puck Productions

Here is social media marketing at its best.  This video shows two hand dancers dancing their heart away.  Surely it is unusual and the video has been viewed over 4 million times.

It's OK to be odd and unusual, but be outstanding.  This video proves the point.

Performed and choreographed by Suzanne Cleary & Peter Harding  Film by Jonny Reed
Music: Yolanda Be Cool & D Cup ft. Cleary & Harding

Facebook: http://www.facebook.com/upandoverit

Up & Over It

upandoverit resized 600

Puck Productions


Thoughts to pause and ponder about:

Oustide the box is not as dangerous as it once was.  Business success may, in fact, rely on the unbelievable more than ever.  This could be classified as an excellent example of Inbound Marketing.

The typical entrepreneur will most likely not have a video viewed over 4 million times.  Let's take this opportunity to review.

While the video above is obviously entertaining and requires many grueling hours of practice (with bruises), here are the numbers to date:

Facebook Fan Page has been "Liked" 14,171 times. (I liked it.)

Each of the websites has about 1,400 inbound links.

Feel free to review the inbound links and traffic rank of the websites on your own at www.websitegrader.com.

After 4+ million views on YouTube, Facebook Likes at 14,000 and inbound links at 1,400...is it a success? 

Considering the size of their business vs. the big corporations who have less fans, it is a success.  Others might say the results are lukewarm after 4 million views. 

This made national news today.  It only took 4 million views.  This means there is only more to come and each view online is free of charge.  In a year, the video will continue to be online...free of charge to show their expertise.

The take away today: 

  1. Success comes in all shapes and sizes and is relative to the business.  
  2. If you want more Facebook Fans: work hard, practice, create something amazing.
    • Don't get your hopes up.  The numbers tell the story. 
    • 4 million Youtube views does not tell the full story.
  3. Contact Up and Over It and/or Puck Productions for your next video.  
    • Your message will be Edutaiment (Education and Entertainment combined.)
  4. This made national news today.  It only took 4 million views.

Oh?  You would like an encore?  Here you are:

Run from Up & Over It on Vimeo.

Make the call.  Contact by email.  It never hurts to talk.  Just don't sit and be dreary.

P.S.  You may have missed out.  There is talk on Facebook of a McDonalds commercial which might raise the price.  Time to make the call before they make a movie.

Topics: video Guerrilla Marketing Ideas Social Media Marketing