Business decisions are better made with information. Bad decisions = No Business Success. Here is a good example for how to improve business:
Search engine giant Google provides dozens of online products and tools for free, and we want to know which of them you use most often. We also wonder how much you trust Google with your personal and business information. Take the May 2010 Practical eCommerce Survey and enter to win a $25 Amazon gift certificate.
The above is in the newsletter. As you can see, it is only a paragraph. The link takes you directly to the survey.
At the end of the survey there is a chance to win a prize. Hey now. $25 is $25. Can your business afford to give away one $25 gift card to Amazon? The survey software is free, after all.
Notice how they got right down to business in the email and then again on the survey. This whole process took less than a minute of my time to complete.
Did I give them my personal email address? Nope. Instead I used an underused email (which we all know is the best way to handle potential junk mail).
Thumbs up for the process. It also offered me a moment of reflection as I asked myself the questions of "Which Google tools are important?"
Want to know what people think? Ask them in a survey and offer them a prize to win something fun.
What do you think?