Where Business & Marketing Collide with Human Nature

Entrepreneurs, intrapreneurs, linchpins, over-achievers, and those who feel a little weird and don't fit in.  
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How do they search for your business? Google at 69.7%

find business on search engine

Which search engine is most important for your business?  The answer lies within your customer base.  However, assuming you are unsure which customers are using which search engine to find your company's products and services, here is the latest news about search engine.

Google received almost 70 percent of U.S. searches

New York, N.Y., April 7, 2010 - Experian® Hitwise® announced today that Google accounted for 69.97 percent of all U.S. searches conducted in the four weeks ending March 27, 2010. Yahoo! Search, Bing and Ask received 15.04 percent, 9.62 percent and 3.44 percent, respectively. The remaining 69 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.93 percent of U.S. searches

Percentage of U.S. searches among leading search engine providers
Domain February 2010

March 2010

Month-over-month percentage change

















Note: Data is based on four-week rolling periods (ending Feb. 27, 2010, and March 27, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.

*This includes executed searches on Bing.com but does not include searches on Club.Live.com.

Source: Experian Hitwise

There is more to read!  Experian® Hitwise® walks the percentage of searches for one word, two words and three word phrases.  Would you believe that the search for three word search phrases is almost the same as one word searches?

Describe your business items in more descriptive three word phrases.

Health domains proved to be a priority in the search results.  

Take a look at the report from Experian® Hitwise® here.

There is a change in the way Google is looking at the Internet world.  Watch the search results and note how the local listings, photos, videos, news, and social media are being included in the mix.  It is no longer about just a website page for business.  

Topics: Business Marketing Search Engine Google