This is an example of Inbound Marketing by an entrepreneur who is an expert in her field. Have you ever wanted to do business in China? Better yet, have you ever wanted to find special deals in China that no other business has? Call Rosemary Coates. Rosemary is a consultant and author of "42 Rules for Sourcing and Manufacturing in China".
BrightTALK is the tool she used to share some of her expertise about China and the methods in which they do business. BrightTALK has a free Webcasting starter tool where you can make a 30 minute presentation each month.
- BrightTALK™ Starter Channels include:
- One live webcast each month
- Webcast duration up to 30 minutes
- Unlimited webcast archive
- Free promotion across the BrightTALK network
- Embed the channel on your own website
The 42 Rules™ series is founded on the belief that most subjects can be summarized into 42 distinct areas that capture a topic´s essence. 42 Rules is designed to quickly introduce you to a topic and give you the tools you need to be successful.
42 Rules for Sourcing and Manufacturing in China: A practical handbook for doing business in China, special economic zones, factory tours and manufacturing quality - Kindle Edition - Kindle Book (Oct. 21, 2009) by Rosemary Coates and Laura Lowell
Note: This is the Kindle Version.
If you go to BrightTalk and sign up for your free account, you have access to many presentations. Rosemary Coates does not take 20 to 30 minutes to talk about who she is but instead gets right to the topic of hand. She shares enough to enlighten and yet not so much as to wear you down. Watch her presentation here.
A few slides will get you started:
Next step: Reach out to Rosemary to learn more using social media tools.
- Inbound Marketing: Include in marketing plan.
- Meet Rosemary Coates
- Check out BrightTALK
- The 42 Rules™ website is full of books.
- It may not be as tough as you think to source from China.