Where Business & Marketing Collide with Human Nature

Entrepreneurs, intrapreneurs, linchpins, over-achievers, and those who feel a little weird and don't fit in.  
This blog with tips, ideas and resources is for you.

Small Business Owner Alert: What is an Application Anyway?

Who has time to research every new business gadget, widget, tool or word when every day demands production, marketing, analysis and fixing?  How about new applications on mobile devices for a business marketing plan?

At what stage do you put down the saw for a few minutes, pause, research, buy a new chain saw, learn how to use it with expertise and then go back to production?  There is no good time if you are immersed in the business up to your eyelids.

Here are references about "Apps".  Apple Computer did not make up the application, but you do hear how the power of the iPhone and now released iPad will have Apps by the 10's of thousands.

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What is an "Application"  or App for mobile devices?


Welcome to WebopediaFirst -  Introduction to Webopedia.  Webopedia is an online dictionary and search engine for computer and Internet technology definitions.

Their definition of  "Application" or "App" is as follows:

  • A program or group of programs is designed for end users. Software can be divided into two general classes: systems software and applications software. Systems software consists of low-level programs that interact with the computer at a very basic level. This includes operating systems, compilers, and utilities for managing computer
  • In contrast, applications software (also called end-user programs) includes database programs, word processors, and spreadsheets. Figuratively speaking, applications software sits on top of systems software because it is unable to run without the operating system
    and system utilities.
  • Also see a diagram of n-tier application architecture in the quick reference section of Webopedia

That being said, the computer has software applications you have been using for years.  Nothing new, just new jargon applied to the mobile devices in the form of "App".

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How can you build your own "Application" or App?

This is not for the less experienced but here are three software tools to help those who are into Do-it-Yourself.



Need more?


EDUmobile.ORG conducts the Internet's most popular Interactive iPhone Training Program, for Beginner and Advanced level developers. 
 mashable photokast

From Mashable & Photokast:  How To Build An iPhone App: A Guide

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How are your customers buying the applications for their mobile phones?

Watch the video about how iPhone customers are buying and downloading their applications. 


Blackberry AppWorld 

blackberry appworld

Get Apps Designed for Your BlackBerry Smartphone. Download apps to play games, check the weather, listen to the radio and more. Choose some free apps, or purchase one right from your BlackBerry® smartphone

Apple iPhone Applications

iphone app

iPhone comes with great apps. Desktop-class email. GPS-powered Google Maps. Text and multimedia messaging.* iPhone comes with an amazing suite of applications right out of the box. Learn more about the applications that come with iPhone



Check out this site for some of the more popular applications and games available in Android Market. For a comprehensive, up-to-date list of the thousands of titles that are available, you will need to view Android Market on a handset.

Applications come in all sizes and for many uses.  Here is one by Vook: Unleashing the SUPER Ideavirus by Seth Godin By Vook

Vook Supervirus iphone app


In a world where an Internet video of a piano playing cat can get more public attention than a multi-million dollar television advertising spot, how do marketers, businesses or anyone who has an idea they want to spread get the right attention? Seth Godin might not have a quick fix or a miracle solution, but he is Unleashing the SUPER Ideavirus.


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Who will build an iPhone Application for your business?


A San Francisco based iPhone application, Facebook application and SEO Services company having an extensive expertise in product application development services, focusing on providing cost-effective iPhone application development solutions for startups and mainstream technological companies.


A professional mobile software applications development company providing tailored solutions & services for devising applications for the most popular communicative device of today’s age, the iPhone.


With our dedicated design and development teams, and an intimate familiarity with the iPhone platform, you’ll be hard pressed to find a more competent iPhone app developer. We study every version of the operating system, features, and functionality, and are happy to discuss with you the best way to leverage everything that the iPhone can offer.

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That should do the trick.  You just read about:

  • What is an "Application" or "App"?
  • How can a business build their own mobile device application?
  • Where do your customers buy the applications?
  • Who can you hire to create mobile applications for your business?

The world is headed to more and more push button automation.  Pay close attention to this trend.  Soon your customers will FIRST go to the application to search for what they want.  They will use their finger, point, slide, and press instead of using a mouse to drag and click.  Watch out for this one.

Topics: Mobile SocialMedia APPS