This snapshot shows which types of business have the most traffic on the internet. BBC News has a great treemap showing many more details SuperPower: Visualising the internet
WHAT IS A TREEMAP?
A treemap is a way of analysing large amounts of data in a small space
In this example the top 100 websites have been depicted in proportion to the number of unique users they received in January 2010 A history of treemaps from the University of Maryland
The maps were produced using the Prefuse Flare software, developed by the University of California Berkeley.
Apparently people go online to use the search tools and portals.
No news there.
The other aspect is Media/News. That is interesting and it is especially interesting to know that people go online to buy something (retail sales). Ok, that is not really news either, is it?
Take a look at the breakdown in retail sales on the BBC News website and you will see that eBay and Amazon are the big players but you may be surprised to see that Walmart and Target are big players online. Even Sears has a chunk of the market.
Once you take a look at what people do online, does this change how you think of your business? If you have an offline businees will you be more inspired to move more online since Walmart and Target have proven to be successful? If you have an online business will you change what you offer or possibly change your keywords?
Knowing where people hang out and what their purpose is makes all the difference.
Think about this Treemap as you invite people to find your website or get found via search. Be sure you are in tune to why people are online and how you are meeting their need.
Don't miss the Treemap on BBC News.