Watch Andy Cohen, author of "Follow the Other Hand", as he gives you his defintion of magic and a few great thoughts.
For twenty years Andy Cohen has been igniting imaginations and spurring innovation for companies like American Express, AOL, Charles Schwab, L'Oreal, Club Med and Clorox, picking up branding and marketing awards and even a coveted Clio award for his work. His approach? Fascinatingly enough, it is based on Cohen's expertise not only in marketing, but in magic. More...