Any size of organization can make the most of Twitter.  Before moving forward be sure to review the Twitter Tips page where you will find tips, videos, cheet sheets and frequently asked questions.  Starting with the very basics is the first step.  Listen first and understand that most of what is heard on Twitter is chatter which is unhelpful to your specific business. 

These are resources you will find specifically on Twitter.

Learn the Basics

• What is Twitter?
• Twitter Glossary
• Best Practices
• Twitter on the Go

Optimize Your Activity

• Community Growing
• Case Studies
• Resources and Widgets
• API Integration

Start Advertising

• Promoted Tweets
• Promoted Trends
• Promoted Accounts
• Analytics