The Survey Handbook

Surveys provide important information for all kinds of research fields, e.g., marketing research, psychology, health professionals and sociology.

The Survey Handbook will help you understand:

• What are the modes for research?
• How to write good survey questions?
• What are the advantages and disadvantages of surveys?
• How do you increase response rates?
• Which survey methodology and research institutes are reliable?

A survey may focus on different topics such as preferences, behavior, or factual information, depending on its purpose.

Since survey research is always based on a sample of the population, the success of the research is dependent on the representativeness of the population of concern.

Introduce yourself by completing the form for immediate access to the free handbook.