Social Media Tips for Small Business

The Reality of ROI & Social Media Marketing

reality of roi and social media
Michael Hartzell on Facebook

Facebook Changes: A Complete Guide - by Mari Smith

Create a Facebook Engagement Policy

How to Create a Facebook Engagement Policy on Mashable.

The Facebook Marketing Series is supported by Buddy Media, Power Tools for Facebook. Unsure how to respond on Facebook? Download Buddy Media’s free whitepaper, “The Definitive Guide to Social Media Moderation and Publishing.” With more than 700 status updates posted on Facebook per second, you need a game plan.

describe the imageAs Facebook has become a primary customer interaction point for businesses, many companies have established formal policies for how community managers and employees should engage with fans. These engagement policies run the gamut from a brief checklist of best practices to a multi-page legal document with detailed instructions on how to handle issues.

Since every company’s goals, style and tone are different, it’s important to develop policies that fit your business. Here are six steps to get you started.  Read More ...

How to Add a Facebook Like Button to Website

Facebook has instructions and code creation tools which makes it wasy to add a Like button to your website. 

The most important Social Plugin is the Like Button, which enables users to share your page with their friends with one click. You can add a Like button to any page with an iframe tag:

<html>
    <head>
      <title>My Great Web page</title>
    </head>
    <body>
       <iframe src="http://www.facebook.com/plugins/like.php?href=YOUR_URL"
        scrolling="no" frameborder="0"
        style="border:none; width:450px; height:80px"><iframe>
    </body>
 </html>

There are a number of options for the Like Button, including the option to include the names and profile pictures of the user's friends who have also liked the page. Here is a Like Button for the Facebook Developers site.

Controlling Your Privacy on Facebook

From Randy Duermyer, your Guide to Home Business

Controlling Your Privacy on Facebook
Facebook is a great way to share information and photos online. What you need to know about Facebook privacy and how to prevent your information from getting into the wrong hands... Read more 

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Facebook Group or Facebook Fan Page?

facebook group fan or both


Facebook Places: Who, What, When, and Now...Where


by Michael Eyal Sharon on Wednesday, August 18, 2010 at 5:35pm

Originally published on Wednesday, August 18, 2010

If you're like me, when you find a place you really like, you want to tell your friends you're there. Maybe it's a new restaurant, a beautiful hiking trail or an amazing live show.

Starting today, you can immediately tell people about that favorite spot with Facebook Places. You can share where you are and the friends you're with in real time from your mobile device.

Checking In with Friends

Ever gone to a show, only to find out afterward that your friends were there too? With Places, you can discover moments when you and your friends are at the same place at the same time.

You have the option to share your location by "checking in" to that place and letting friends know where you are. You can easily see if any of your friends have also chosen to check in nearby.

Read all about Facebook Places here.

 

 

5 Essential Apps for Your Business’s Facebook Fan Page

Facebook LogoMany Facebook apps are built for casual use, like the social games and quizzes you may see your friends using in their personal feeds. But there are quite a few apps that are ideal for a business Fan Page. These are useful for customizing your page with greater detail, showcasing your content from other social sites and getting more information from your customers. Here are five essential Facebook apps that your business may want to take for a spin.

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

 

How to Add a Like Button to Your Website or Blog



http://developers.facebook.com/docs/reference/plugins/like


How to Set up a
Facebook Fan Page

 Business Success with Ecommerce Apps for Facebook

How do you get Facebook more integrated with either an e-Commerce store or offline business?

How to Build Engaging One-of-Kind Facebook Fan Pages

Don’t let anyone tell you it is easy to create a successfully engaging Facebook Fan Page. It is not.

Facebook HOW TO: Feed your blog into your FB profile

Want your blog posts to show up in Facebook too? Here's How:

Tools:

  1. Your Blog's RSS feed*
  2. The "Notes" app on your Facebook profit

How to Add Google Analytics for Facebook Page

Google Analytics for Facebook Fan Pages on WebDigi

As with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only.

 

ADD a Welcome Static FBML Page to Fan Page

This is part 2 of the video in Youtube.  You can only view this here.  This will show you how to set up your FBML for your Welcome Page, Get the FBML Code, Create and Drag in your New Tab, and set the Welcome Tab as your default.

 

Facebook Business Info

Detailed information from Facebook for business.  Advertising, pages, etc.

 

How To Create A Powerful & Engaging Facebook Page

Lately, Facebook Pages have become quite popular among businesses to show their presence in a much better way building engaging and long lasting relationships with users and fans. Let’s see how to make an interactive Facebook page that gives a reason to your fans to stay, interact and promote your cause.

 

Five Facebook-Only Strategies For Business Success | Social Media Examiner   

To give you a leg up on getting smart with Facebook, here are five facebook-only strategies for business success.

 

Facebook Groups and Pages – Features, Benefits & Killer Tips

Facebook created Pages, Groups and Profiles – three separate applications – to help individuals and organizations achieve three separate goals.

 

Facebook Widgets 

Share, Fan Badge, Photo Badge, Profile Badge, Developer Tools.

 

3 Ways for Businesses can use Facebook

What’s the best way to approach Facebook for your business?  John at Duct Tape Marketing shows options.

 

Facebook Apps Resources

Involver's platform is used by more than 20,000 companies to build, manage and measure rich and dynamic social media experiences with over 20 apps.

 

Raise Money on Facebook: Four Fundraising Applications You Need to Know About

By September, Change.org, ChipIn, and Firstgiving had joined Project Agape in the fundraising space on Facebook, along with at least eight other charity apps.

The four major fundraising applications—Causes, Change.org, ChipIn, and Fundraising—add a powerful civic layer to the often fleeting world that is Facebook.

  Adobe - Omniture - Facebook Integration and Partnership

Adobe, featuring Omniture® technology, is a leading provider of online business optimization software including Web Analytics and Search Marketing Automation.

 

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Hubspot is a One-Stop Free Shop for Business Success

The State of Facebook by Hubspot

The State of Facebook


Start Creating Your Facebook Fan Page From Your Profile

Everything you could want to add to your Facebook pages.  

 

How to Add a Like Button to Your Website or Blog




Hubspot on Facebook Page for Business to Business