Link building with Paid Links
Google's most important ranking signal continues to be backlinks. This fact leads many businesses to buy links which will artificially improve the rankings of their websites. Buying links is risky since Google is strongly against paid links.
Paying for links to promote your website puts your rankings at risk. There are several ways that Google can detect paid links:
1. Spam reports sent by your competition:
Google has a process where webmasters can report paid links of other sites at: information page about paid links,
You will read: "If you see a site that is buying or selling links that pass PageRank, let us know. We'll use your information to improve our algorithmic detection of such links."
2. Google has hired spam fighters to manually look for paid links:
Google has a staff which focuses their time and energy on judging the quality of Google's search results. This team also looks for spam and paid links.
3. Google's has an algorithm which can detect the links
Google can take the paid links report and develop algorithms to which will detect paid links automatically as they state:
"We'll use your information to improve our algorithmic detection of such links."
The head of Google's webspam team is Matt Cutts who has writtern his blog posts that Google's algorithms have been able to detect paid links before they were reported in a manual spam report.
Getting those valuable backlinks is time consuming and expensive. The diffiiculty in obtaining the backlinks is one reason Google maintains their importance in the ranking algorithm. Hubspot software has a link grader tool built in which tracks backlinks to each page and gives a rating to show how much authority the link brings. Hubspot can help you to streamline the link building process to keep it as efficientl and easy to track.
Caution with automation:
Fully automated link building systems are tempting but risky. Automated link building systems are created to "game" Google if you are "found out" that your website participates in such a link system, you could lose all that you have built.
Google updates the algorithms about 500 times a year. The purpose is to give people exactly what they are looking for.
Worksheet Description: The attached worksheets will walk you thorugh the process of targeted off-page SEO and help you keep track of your link building opportunities.
Download Worksheet: HUGS 2011 Link Building Worksheet
Link Building Strategies that Work:
Link building strategies that work
