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10 Reasons Why Groupon is Terrible (for business) [infographic]

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Michael Hartzell

"Maximize impact and return on investment:  Be personal, unpredictable and interesting."

After thousands of employees, success stories which includes repeatedly doubling sales, restaurant turn-arounds, quintupling sales as a restaurant owner and helping restaurateurs doubles sales, I pass on to you tools and restaurant marketing ideas which have helped many in the restaurant business enjoy success.

The articles about restaurnat marketing are but a small piece of the puzzle and I offer them free of charge to help you get over the obstacles.

Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

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10 Reasons Why Groupon is Terrible (for business) [infographic]

Posted by Michael Hartzell on Fri, Feb 03, 2012
 

Is Groupon worthwhile?  Does using Groupon help make a business profitable?  This infographic paints a terrible picture for a business to do restaurant marketing via Groupon.  It seems easy enough to use for those who want to order advertising.

http://womply.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Hidden18PNG.png

Source:  Womply

What is the process for evaluatiing which restaurant marketing methods will grow sales AND profits?  If you are using deal of the day offers, it makes sense to think about more than the transaction.  Use the restaurant planning calendar and marketing spreadsheets to calculate in advance how you will grow sales and profits:

restaurantformsandspreadsheets

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Comments

I wholeheartedly agree with the infographic and recently wrote a blog post about it. <a>http://www.sendmethemanager.com/blogs/groupon-for-restaurant-businesses Although there are instances of restaurants succeeding with Groupon, I believe that the huge risks associated with such promotions outweigh the potential benefits.
Posted @ Wednesday, March 21, 2012 9:14 PM by Tom Buswell
Here's another idea for restaurants to do a better job with Local Store Marketing. Dine-and-Donate Spirit Nights are also really effective when building new customers. the website iswww.groupraise.com, restaurants can also list for free and get connected with local groups. I hope this helps and good luck to you all! 
 
-Kevin
Posted @ Wednesday, May 02, 2012 3:30 PM by Kevin
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