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After thousands of employees, success stories which includes repeatedly doubling sales, restaurant turn-arounds, quintupling sales as a restaurant owner, I pass on to you tools and restaurant marketing ideas which have helped many in the restaurant business enjoy success.

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Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

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10 Reasons Why Groupon is Terrible (for business) [infographic]

 

Is Groupon worthwhile?  Does using Groupon help make a business profitable?  This infographic paints a terrible picture for a business to do restaurant marketing via Groupon.  It seems easy enough to use for those who want to order advertising.

http://womply.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/Hidden18PNG.png

Source:  Womply

What is the process for evaluatiing which restaurant marketing methods will grow sales AND profits?  If you are using deal of the day offers, it makes sense to think about more than the transaction.  Use the restaurant planning calendar and marketing spreadsheets to calculate in advance how you will grow sales and profits:

restaurantformsandspreadsheets

Comments

I wholeheartedly agree with the infographic and recently wrote a blog post about it. <a>http://www.sendmethemanager.com/blogs/groupon-for-restaurant-businesses Although there are instances of restaurants succeeding with Groupon, I believe that the huge risks associated with such promotions outweigh the potential benefits.
Posted @ Wednesday, March 21, 2012 9:14 PM by Tom Buswell
Hey, 
 
Fantastic infographic comparing all the basic reason of the major groupon business. It is one of the most used and money saving daily deal site. With great customer support too. Would have thought it would have got a mention.
Posted @ Wednesday, September 11, 2013 5:50 AM by groupon clone template
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