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30+ Years

After thousands of employees, success stories which includes repeatedly doubling sales, restaurant turn-arounds, quintupling sales as a restaurant owner and helping restaurateurs doubles sales, I pass on to you tools and restaurant marketing ideas which have helped many in the restaurant business.

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Restaurant Marketing Ideas

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Where's the Beef? At Taco Bell of Course!

 

beefYou are about to learn the real truth about Taco Bell's beef.  Once you have the ingredients, you will have the inside scoop for what is in their tacos.  Will you take this new information and make your own copy-cat taco? 

Possibly you will make your own video which leaps over the one the president of Taco Bell offered.  For instance, you might have a video that shows your tacos to have 95% beef and have spices which are ground fresh daily.  Maybe you will add that the ingredients are all organic and not a hint of ugly chemicals.  No such thing as "other ingredients" on your list. 

You will no doubt emphasize that your tacos are gluten free, and make the guarantee that if someone is unhappy for any reason, you will be happy to replace it with a Taco Bell taco.  Sure, that seems outlandish but it also shows an extreme commitment to keeping people smiling.

Every event or bump becomes an opportunity for a great guerrilla marketing idea.  Watch the video and think about if there is more here for you.

 

While Taco Bell was put into a defensive position and searched for alternatives to keep things positive.  While is is great to disclose their top secret recipe, how can this be your opportunity?

Better beef?  Less mysterious ingredients?

It is up to you.  Get ready with your own "Where's the Beef" message. In fact, have a contest among the staff... I am sure their video phones will be working hard to create something to impress the world and make your guests smile.

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