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Visual Guide to Coffee [infographic]

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Michael Hartzell

"Maximize impact and return on investment:  Be personal, unpredictable and interesting."

After thousands of employees, success stories which includes repeatedly doubling sales, restaurant turn-arounds, quintupling sales as a restaurant owner and helping restaurateurs doubles sales, I pass on to you tools and restaurant marketing ideas which have helped many in the restaurant business enjoy success.

The articles about restaurnat marketing are but a small piece of the puzzle and I offer them free of charge to help you get over the obstacles.

Michael Hartzell specializes in the training and development of individuals and organizations with a primary focus on innovative marketing to grow sales and profits.

Restaurant Marketing Ideas

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Visual Guide to Coffee [infographic]

 

What's in a latte?  What is the difference between a Flat White and a Cafe Breve?  Training new staff has many barriers and one is "information overload".  In a time where graphics can be created quickly and easily, there is little reason why a graphic can't be the tool to keep them in tune to standards. 

Below is a simple example of how an infographic might be used for coffee. 

 

funny graphs - Classic: It's All Caffeine to Me

 

A knowledgeable staff will keep the guest happy and the happy guest is more open to other suggestions. 

This simple graphic may become a "did you know" to those who have ordered an Americano for years without knowing that the Cappuccino would have been their favorite.  If they had only known and if only the staff had easy tools to show/share.

Restaurant marketing happens even with s simple suggestion.  Providing the support tools and training will improve results.

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