Snapshot of Inside Reputation Management Software GuestPulse
Posted by Michael Hartzell on Wed, Jun 09, 2010
My blog from yesterday about Salty's Seafood Restaurant in Redondo Beach already shows up in the GuestPulse reputation management system. There will not be a need for restaurant marketing but I am hoping the reputation management software will certainly show more ebb and flow from the buzz.
See the green smiley face? I clicked on the face to give it a positive mark. This means I can go back later and look at specific types of happy, neutral or sad faces. This morning my email inbox had a notification from GuestPulse about the latest finds. This is handy and I won't have to search as the information comes to me directly.
The title is very important as it becomes a way for the search engines and GuestPulse to pick up the information more easily.
He
re is the score card inside the GuestPulse reputation management system. This is the starting point for mentions.
As I blog, mention, comment and shine the light on Salty's in Redondo, I will keep a tally.
One of the fascinating things about many of the different monitoring tools is that they may not say there was any action until someone actually clicks on it.
Just because a door is built, is it really a door if no one goes through it? Or does it need to be used as intended? Which defines it - the name and intent or the actual use? Which provides proof?
The header tabs in GuestPulse are very simple to monitor the process. You can see all of this if you signed up for a free 30 day account but to save you 20 seconds of trouble, here you are:
Oh? You see the tab "competitors"? Yep. I won't be using it here. It does have the ability to keep tabs on every one of your competitors.
This is very interesting because if someone makes a bad remark online about a competitor I would hope that YOU would then reach out to them and make a special invitation. You could send them a card instantly by direct mail and make a unique personal invitation which is one of the five essentials to business success. Would that not catch them at a perfect opportunity?
There are about 9,055 inbound links to Salty's Seafood Restaurant Website according to my Hubspot software. (Hubspot software lets me see competitors infomation.) The system does not update each and every day but over time will track the inbound links. You can check your website at www.websitegrader.com.
TwitterGrader for Salty's at Redondo Beach shows a score of 95.5. That is pretty good and to improve the score without being on the inside will be a challenge.
Why did I have to pick a restaurant that has such a good reputation? Where the management takes such high pride in their business? I could have picked a restaurant that was easier but then I may have lied about "great service". This is much more fun and while it will be a challenge, never backed away from a challenge yet.
FacebookGrader.com works from inside Facebook and connects via the technology. I will not abe able to know or use the FacebookGrader from the outside. (Shame on me that I forgot this. Two demerits.)
Alexa rank is at 699,335. As you can see the sites linking in does not match the information I have on Hubspot. In fact, there does not seem to be the very same measurement for any type of analytic. If restaurants all had different measuring cups and scales, and the world all had calculators that gave different results, it would be chaos.
We have mentions, Grader, Twitter Grade, Alexa Rank.
Now its time to shine the light on Salty's at Redondo Beach. There is a question in my mind about just what keywords I will want to use. They are already on the front page for Seafood Restaurant. "Waterfront Restaurant Seattle" is also a term that has them on the first page of Google. "View Restaurant" has them on the first page. I will ponder on this just a bit.
Just to be sure I don't get off on tangents, here is the keywords from Google keyword Tool: (First is global search, then local search in US) It appears (just for Google) there are 2,400 hundred searches last month for waterfront restaurants seattle. If a restaurant on the waterfront was dominant on the first page of search engines, then you would think that how many could be lured in? 10%? If 240 more parties came into the business at $100 a party, that would be about $240,000 a year in more business.
This is thinking too big? Never. I alwasy like to think big.
Thinking too small? Sorry. It is just one term "waterfront restaurants Seattle".
Can social media make a difference to those people who are already searching.
This is the first step. GuestPulse will make it a lot easier
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